Molson Canadian

Molson Canadian

July 15, 2010 09:00 ET

Don't Just Seize the Day-Seize the Whole Summer

Molson Canadian Wants You to Have an Awesome Summer and Reward You for it With Its Seize the Summer App, Now Available Through Your Smartphone

TORONTO, ONTARIO--(Marketwire - July 15, 2010) -

Editors Note: There are four photos and two videos associated with this Press Release.

Imagine being rewarded for eating tiny donuts, wearing shorts, portaging a canoe, inflating a beach ball or for simply doing nothing. (You may be doing one or more of those things right now). Molson Canadian is making it possible with its new Molson Canadian Seize the Summer App. The app enables you to collect virtual badges on Facebook or through your smartphone (including, Blackberry, Android device and coming soon to iPhone) simply by participating in summer staples for the chance to win one of sixteen awesome trips to cities in Canada to attend Molson Canadian-sponsored events (See how)

Here's how the app works (see video tutorial)

"Molson Canadian is the beer that helps people embrace the freedom of the great outdoors," says John Francis, Brand Manager, Molson Canadian. "Our Seize the Summer App rewards Canadians for making the most of what our country has to offer."  (Check out the list of prizes, including at trip to Calgary for the CFL game or to Halifax for Country Rockfest 2010)

Start collecting your badges to win great prizes like the first contest winner Dave M. Dave and three friends won a trip valued at $4,000 to Ottawa to celebrate Canada Day. The prize included three nights accommodation in Ottawa, exclusive access to Molson Canadian Canada Day events and $600 spending money.

Visit, click on the Seize the Summer tab and start collecting your badges. The more badges you earn, the better your chances to win. Contest closes August 27th.

About Molson Canadian:

Molson Canadian lager has been a staple in the Canadian beer landscape for over fifty years, providing generations of Canadians with clean, crisp refreshment. Made using Canadian water, Prairie barley and no preservatives in six locations across the country this award-winning beer is recognized as a symbol of Canadian beer distinction around the globe. With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's pre-eminent brewer.

To view the Molson Canadian Facebook page, please visit the following link:

To download the App to your Blackberry or Android device (soon available on iPhone), please visit the following link:

To view the App demo video associated with this press release, please visit the following link:

To view the first winner video associated with this press release, please visit the following link:

To view the photos associated with this press release, please visit the following link:

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