SOURCE: Jo-Ann Fabric and Craft Stores

Jo-Ann Fabric and Craft Stores

October 06, 2009 07:04 ET

Don't Let the Cost of Your Halloween Costume Scare You

Get Creative!

HUDSON, OH--(Marketwire - October 6, 2009) - Halloween is fast approaching and, as the calendar creeps toward October 31, there is one question on many minds -- What Halloween costume will I choose? And then there's the scarier question -- How much is it going to cost? The inspiration specialists from Jo-Ann Fabric and Craft Stores (NYSE: JAS) can help.

According to a recent study by the National Retail Federation, consumers are planning to spend approximately 15% less on Halloween this year as compared to 2008. Additionally, 16.8% of those surveyed plan to make, rather than purchase, their own costumes.*

"Interest in do-it-yourself costumes has never been stronger," says Susan Atchison, manager of trend development for Jo-Ann Fabric and Craft Stores. "Creating your own costume doesn't have to conjure up frightening thoughts. With a little creativity and the right materials, making a great costume can be easy and fun."

Here are a few tips from the inspiration specialists at Jo-Ann Fabric and Craft Stores --

Shop your closet first: a black dress can be your base for a witch. A red dress can be devilish. That jersey you have from your favorite team can get one last wear before the end of baseball season.

Accessorize: purchase a cape or an apron to accompany your black dress and you're a witch or a maid in an instant. Create some red horns from craft foam and attach them to a headband to accessorize your red dress. A feather boa or a set of wings can add a touch of fantasy. Men can grab a white shirt and black pants, add a cape and some makeup for a quick, easy vampire.

Double Your Fun: two-in-one options have the ability to quickly convert from one character to the next. For example, a sparkling dress can serve as the base for both an astronaut and a robot. With simple accessories and removable changes, your little girl can attend one party as a robot and then zoom off to another as an astronaut. Reversible options also work for double-duty costumes. For example, try keeping one side of a cape black so you can be a witch and the other side gold. Switch from a witch's hat to a tiara and become queen for the day.

Mask-erade: create a clever mask using inexpensive materials like craft foam, feathers, sequins or jewels.

Go No Sew: materials like wool felt are a great value and perfect for easy-to-assemble costumes that require no sewing skills. Some scissors and glue are all you'll need to create classic characters like owls or monsters.

Get started now on a Halloween look that is uniquely yours. Log onto Joann.com for more inspiration to get you started, or stop by your local store to find the materials you need to create a one-of-a-kind costume.

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores (NYSE: JAS) the nation's largest fabric and craft retailer with locations in 47 states, was founded in 1943 as a single retail store. Today, over 750 Jo-Ann stores across the country provide consumers with creative inspiration. For additional information, visit www.Joann.com.

* The NRF 2009 Halloween Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the Halloween season. The surveys were conducted for NRF by BIGresearch. The poll of 8,526 consumers was conducted from September 1-9, 2009. The consumer poll has a margin of error of plus or minus 1.0 percent.

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