March 30, 2011 04:44 ET

Don't Let Your Van Be a 'Dirterrant' Warns Swinton Commercial

MANCHESTER, UNITED KINGDOM--(Marketwire - March 30, 2011) - With the country experiencing unusually good weather for March, it seems spring is well and truly on the way and with it the end to the winter weather excuse for dirty vans.

Swinton Commercial, a leading provider of cheap van insurance is issuing a warning to van drivers to not let their winter dirt detract from potential customers and act as a 'dirterrant' to new business.

The advice from Swinton Commercial comes as an online survey of 1200 customers revealed 64% judge a van by its appearance when thinking of hiring and 36% wouldn't hire a contractor just because the van seemed filthy.

Swinton Commercial is advising van drivers nationwide to give their vehicles a spring clean this weekend and as the results of the survey show, maximise potential interest in their service.

Phil Moss, Commercial Vehicle Manager at Swinton Commercial, said: "It's important to take pride in what you do as a living and this can be shown by having a clean and respectable van, where any company logo is easy to read. The white van man sometimes has a bad stereotype but I am confident many of them will be giving their vans a good clean this spring ready for the summer months.

"Dirty vans can also pose risk in-terms of driving ability, as dirty windscreens reduce viability and dirt build up around the brakes can increase stopping distances. By maintaining a clean vehicle, van drivers will be reducing the chance of accident and subsequent van insurance claim".

About Swinton

  • With 603 branches nationwide Swinton is the UK's largest high street insurance retailer
  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
  • With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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