June 29, 2011 09:00 ET

Don't Miss Out on Seasonal Business Opportunities Because You Forgot to Service Your Sign

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 29, 2011) -

Editors Note: There are two photos associated with this News Release.

According to the latest numbers from Tourism Vancouver, starting this weekend and spanning the next two months, metro Vancouver can expect almost 2.5 million visitors. There are so many tourists expected to travel to the lower mainland for the Canada Day long weekend that B.C. Ferries has already issued a travel advisory warning travelers to expect multiple sailing waits.

So what does this mean for local business? With 44% of small businesses reporting that they lack even a basic website, without street level signage, visiting customers simply don't know where to look.

According to Chris Jordon, CEO of Vancouver-based sign and lighting company, 1-888-burnt-out?, small business owners shouldn't underestimate the power of street level signage to attract customers – specifically visiting tourists who do not know the lay of the land and depend on such signs to find local places to eat, have coffee, or buy retail goods.

"If you are unfamiliar with a city, you really depend on what you can see to guide you into restaurants, stores, etc. Or vice versa, if a restaurant has a dirty storefront or damaged sign in need of service, you're likely to pass by in favor of another, more polished option," Jordon said.

For small businesses that depend on tourist dollars to make it though the slower winter months, it is absolutely crucial to make a good first impression to visiting customers.

According to Jordon, "Outward evidence of disrepair is a surefire way to lose new business and turn off existing customers who will wonder what the inside – including the kitchen and washroom must look like – certainly not an impression that any business wants to project."

To ensure you don't miss out on seasonal business opportunities and that your sign and storefront reflect your business, please visit www.1888burntout.com.

To view the two photos associated with this News Release, visit the following links:



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