ATLANTIC CITY, NJ--(Marketwire - Mar 7, 2012) - Spectrum Gaming Group is honored to join other international industry professionals, operators, and marketers at the upcoming Global iGaming Summit & Expo (GiGse), April 24-26 at the Westin San Francisco Market Street.
Spectrum Managing Director Michael Pollock will chair day two of the conference, and will moderate the session, "Driving Land-Based Business Through Online Gaming -- Leveraging Your Brand Online to Drive More Customers to Your Casinos," that afternoon. Pollock has previously chaired GiGse in 2010 and 2011, and he has also chaired the European iGaming Congress & Expo in 2010 and 2011.
Additionally, Eugene Johnson, Spectrum's Senior Vice President, Marketing Research and Online Studies will moderate the opening Keynote panel on day two, "Making A Breakthrough In California -- Challenges And Opportunities In Legalizing Internet Poker In The State Of California."
"For the last two years Spectrum Gaming Group has been advising us on how to shape the US-focused content of our events and engage with the US land-based industry interested in investing in regulated iGaming," said Ewa Bakun, Head of Content, Gaming, for Clarion Events, producers of GiGse. "Spectrum's advice and expertise have been vital in making GiGse the most established iGaming event in North America."
"When the world wants to know the policy implications of online wagering in the United States, the world turns to GIGse," Pollock stated. "This conference traditionally attracts the strongest crop of speakers and attendees, and we are proud to be associated with this event."
Spectrum has emerged as a leading advisor in this new specialty, attracting a number of clients seeking to merge their online and land-based marketing and operational strategies. Spectrum is also an industry leader in assessing the license-ability and business ability of European and other providers seeking to gain a foothold in the important US market.
Spectrum was among the pioneers in online gaming policy, having authored the Spectrum Internet Gaming Heuristic Theorem (SIGHT), which accurately projected the convergence of online and land-based gaming in the US. Spectrum testified before the US Senate Indian Affairs Committee on this issue, and has helped tribal and commercial operators navigate through this murky policy debate.
GiGse (www.gigse.com) is produced by Clarion Events, provider of quality information, events and services to the global gaming, gambling and betting industries. Other Clarion events include ICE Totally Gaming and European iGaming Congress & Expo (EiG).
Spectrum Gaming Group (www.spectrumgaming.com) is an independent, full-service international gaming research and professional services firm serving private- and public-sector clients on five continents. Spectrum produces several conferences and publishes SPECTRUMETRIX™, a comprehensive and dynamic suite of web-based reports including the Atlantic City Revenue Analysis, East Coast Slot Report, Mid-Atlantic Gaming Report, Midwest Slot Report, National Gaming-Regulation Digest, US Gross Gaming Revenue Analysis, and US Internet Gambling Watch.
Spectrum is a founding member of Global iGaming Advisors (GiGA). The Spectrum team includes Senior Vice President for Online Gaming Gene Johnson and Spectrum Senior Advisor Stephen Brammell, former General Counsel for Caesars Entertainment.
Spectrum and its sister company, Spectrum OSO Asia, serve a growing list of government agencies and private clients through offices in Atlantic City, Bangkok, Guangzhou, Hong Kong, Macau, Miami and Tokyo. Services include:
- Lottery consulting
- Feasibility and market studies
- Investigations and due diligence (Financial and Integrity)
- Internet gambling research and analysis
- Economic impact reports
- Restructurings, distressed properties/acquisition services
- Drafting of legislation and regulation
- Anti-money laundering controls
- Public-policy analysis
- Establishment of investigative procedures
- Evaluation of public policy
- Legal support service
- Gaming regulatory services
- Professional services for Indian Nations