SOURCE: ion interactive

ion interactive

April 05, 2013 15:27 ET

Don't Panic, but Marketing Is Exploding; Ion to Discuss How to Harness an Explosion of Marketing Touch Points With Agile Marketing at Marketo Summit 2013

CAMBRIDGE, MA--(Marketwired - Apr 5, 2013) - The scale and speed of change happening in marketing today dwarfs almost all other industry changes in the past 40 years. Faster, and faster, and faster. This is the new normal for marketing.

Scott Brinker, co-founder of ion interactive, a leader in post-click marketing software, will address these changes at Marketo Summit taking place at the Hilton San Francisco Union Square April 8th-10th. His keynote will explain how by taking an agile approach to marketing management, we can productively harness these explosions of changes, like a combustion engine. He'll answer important questions and give three reasons why marketing teams should embrace agile marketing.

WHO:
Scott Brinker is co-founder and CTO of ion interactive and a passionate advocate of post-click and agile marketing. Since 2008 he has authored http://www.chiefmartec.com, with this core premise: Marketing has become a technology-powered discipline, and therefore marketing organizations must infuse technical capabilities into their DNA.

WHAT:
"Agile Marketing for Content Marketing, Social Media & Conversion Optimization." The session will cover the basics of agile marketing -- what it is, why it works, and how to get started. In particular, Scott will discuss how agile marketing applies to content marketing, social media marketing, and conversion optimization programs.

WHEN:
Tuesday, April 9th at 3:50 pm Pacific in the Grand Ballroom, the Hilton San Francisco Union Square.

Also at the conference, ion's Director of Account Services Mary D'Alatri-Ward will join Marketo's Rick Siegfried in a session on April 10th at 11:10 AM PT to cover agile landing page creation, deployment, and optimization for conversion lift.

The Marketo Summit is an annual customer event hosted by marketing automation software company Marketo, Inc. This year's event, themed Rise - Lead the Charge!, is expected to draw more than 1,800 sales and marketing professionals from Marketo's LaunchPoint™ ecosystem.

About ion interactive
ion helps companies win more business in the crucial moment of truth between click and conversion in digital marketing programs. Its software-as-a-service platform gives marketers the ability to rapidly produce, test, and optimize brilliant post-click experiences -- typically resulting in 100% or greater lift to marketing performance. Hundreds of global brands such as Dell, DHL, General Mills, and Western Union entrust their web and mobile marketing performance to ion's agile post-click software and services. For more information, visit ioninteractive.com.

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