MADD Canada

MADD Canada

March 14, 2012 11:00 ET

Don't Rely on Luck This St. Patrick's Day-Plan for a Safe Ride Home

OAKVILLE, ONTARIO--(Marketwire - March 14, 2012) - MADD Canada and Allstate Insurance Company of Canada are reminding revelers to keep safety top of mind this St. Patrick's Day by planning ahead for a sober ride home.

"We hope Canadians have a very happy St. Patrick's Day," said MADD Canada National President Denise Dubyk. "We also want them to cap the day off the right way - by getting home safely. If you're raising a few green pints to celebrate the occasion, plan ahead. Arrange to take a cab or bus, or select a designated driver for the evening.

No one ever imagines - when they are getting ready for an evening out - that they will be involved in an impaired driving crash. But it happens thousands of times every year. Between 1,250 and 1,500 Canadians are killed in impaired driving crashes annually, and more than 63,000 are injured. In all cases, these crashes are preventable.

"The numbers, and more importantly, the experiences of thousands of victims, tell us that impaired driving continues to be a significant problem in our country," said John O'Donnell, Allstate Insurance Company of Canada's President and Chief Executive Officer. "We encourage everyone to be part of the solution by planning ahead. It takes just a few minutes, but it can save you and your loved ones from a lifetime of grief."

Ms. Dubyk and Mr. O'Donnell also remind Canadians about the Campaign 911 program and the importance of reporting any suspected impaired drivers to police. Through signs, billboards, public service announcements and other materials, Campaign 911 provides the public with information on the possible signs of an impaired driver, tips on what to do and safety reminders. For more information, visit www.madd.ca.

"Thanks to the dedication and commitment of sponsors such as Allstate Canada, our law enforcement and community partners, and MADD Canada volunteers across the country, we have been able to initiate Campaign 911 programs in numerous communities across the country," Ms. Dubyk said. "The result is that more and more people are calling 911 to report suspected impaired drivers, and more impaired drivers are being taken off the roads."

25 Years of Partnership

This year, MADD Canada and Allstate Insurance Company of Canada celebrate 25 years of partnership in the effort to stop impaired driving. Allstate Canada has been the lead sponsor on all MADD Canada programs at various times over those years, and has also been a supporting partner in the publication of numerous statistical, research and liability reports. Currently, Allstate Canada is the National Sponsor of the 2011-2012 School Assembly Program, Title Sponsor of Project Red Ribbon and Official Sponsor of Campaign 911.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada's leading producers and distributors of home and auto insurance products. "The Good Hands Network®" enables consumers to contact Allstate Canada through one of 92 community-based Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players' Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada's hockey youth. Learn more about this program at www.allcanadians.com. To learn more about Allstate Canada, visit www.goodhandsadvice.ca or www.allstate.ca.

Contact Information

  • MADD Canada
    Denise Dubyk
    National President
    403-970-8733
    www.madd.ca

    Allstate Insurance Company of Canada
    Kevin Wilson
    Media Relations
    905-475-4536