Pizza Pizza Limited

Pizza Pizza Limited

April 01, 2014 11:01 ET

Don't Throw Out That Ink Cartridge!

Pizza Pizza launches new and improved version of Slices for Devices, offers free slice and donation to Children's Miracle Network for old devices

TORONTO, ONTARIO--(Marketwired - April 1, 2014) -

Editors Note: A photo for this release is available on the Canadian Press picture wire via Marketwired.

Tempted to throw away your old cell phone, computer adapter or even ink cartridge? DON'T! These products can harm the environment when poorly discarded and, what's more, they can yield a fair amount of value if brought into participating Pizza Pizza locations this April. For the eleventh year, as part of its Earth Month activities, Pizza Pizza is holding Slices for Devices, a month-long recycling initiative that invites customers to deposit small electronic devices at participating stores in exchange for a free slice of pizza. Plus, with the help of Greentec, the program will have the phones refurbished with the proceeds benefiting local children's hospitals through the Slices for Smiles Foundation and Children's Miracle Network.

"We can't afford to throw things out without thinking about the consequences and alternatives," said Pat Finelli, Chief Marketing Officer for Pizza Pizza. "Programs such as these remind people there's value to recycling. We're delighted to offer benefit to recyclers, local children's hopsitals and the environment."

New in 2014, ink cartridges will be accepted for the first time along with the more traditional items - cameras, adapters, tablets, iPods and smartphones or traditional cellphones.

Customers can stop by any one of Pizza Pizza's 400 traditional restaurant locations in Ontario, Quebec, Manitoba, Saskatchewan and Halifax to trade in their old device for a free slice of pepperoni or cheese pizza.

Electronic waste is a growing issue in Canada. Figures from Stats Canada reveal the average Canadian generated about 24 kilograms of e-waste in 2012, which is more than 860,000 tonnes for the entire country. Anywhere between 80 and 85 per cent of electronic products are discarded the wrong way, ending up in landfills or incinerators, which can release harmful toxins into the air.

"Children's hospitals rely on generous donations from Canadians as well as contributions from local businesses and individuals," said John Hartman, Chief Operating Officer, Canada for Children's Miracle Network. "The Slices for Devices program is a fantastic way for people to get involved and help to support our children's hospitals, the children themselves and their families."

Launched in 2004, Pizza Pizza's Slices for Devices program has collected more than 8,000 used devices to date and is part of the company's commitment to helping the environment.

For additional information on Pizza Pizza's environmental efforts, visit: pizzapizza.ca/EarthMonth

About Greentec

Greentec has been in operation since 1995, providing environmentally responsible electronic waste recycling solutions to thousands of clients across Canada and the United States. Greentec is a world leader in reverse logistics and recycling solutions specializing in the collection, secure data destruction, recycling and recovery of end-of-life electronic waste. Greentec simplifies the electronic equipment disposal process, diverting hazardous e-waste from landfills - all while complying with strict environmental legislation.

Our environmental mission is backed by a zero landfill policy, ISO 14001 certification, MOE and OES approvals. Greentec performs regular compliance audits on all of their downstream vendors and clients in compliance with EPSC and e-Stewards standards.

About Pizza Pizza Limited

With more than 720 locations spread across seven provinces, Pizza Pizza Limited is Canada´s pizza pioneer and a quick-service restaurant leader. The company owns and operates two banners, Pizza Pizza and Pizza 73, that together with its network of operators and franchise partners deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Since 1967, Pizza Pizza Limited has been guided by a vision to provide the "best food, made especially for you" with a focus on quality ingredients, customer service, continuous innovation and community involvement. In 2013, Foodservice and Hospitality Magazine named Pizza Pizza Limited Company of the Year. Visit www.pizzapizza.ca and www.pizza73.com for more information.

To view the photo associated with this press release, please visit the following link: http://media3.marketwire.com/docs/937089a.jpg

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