December 13, 2011 06:21 ET Launches Infographic to Help You Find Your Perfect Fragrance

Customer Reviews Site Launches 'The Smell Checker' Interactive Infographic With a Tongue-In-Cheek Suggestion for Your Personality's Ideal Designer Scent

PARIS, FRANCE--(Marketwire - Dec. 13, 2011) - User-generated comparison site has launched a stylish new infographic to make your search for Christmas presents more light-hearted - and successful when it comes to our favourite gifts: perfume.

'The Smell Checker' has been developed by the website over the autumn, and launched at the beginning of December, both on the fragrances page and across the web.

Designed to support one of its largest reviews and comment sections - fragrances - the stylish long-form graphic is also intended to help make the search for the right smell less stress and more pleasure.

Taking the form of two His-and-Hers flow chart, the perfume infographic asks a series of either/or questions - such as Glee/Friends - which lead the user towards one of the selected fragrance styles at the bottom.

The final decision at the bottom of the flow chart is the decisive one - with a link to the perfect fragrance for your particular personality, and the chance to follow the link through and buy it.

With a huge range of designer, celebrity and high street scents as part of the Smell Checker, is sure that the infographic will be a fantastic help to Christmas shoppers overwhelmed by choice of fragrances.

Its selections represent both the breadth and depth of men's as well as women's fragrances, including the latest must-haves such as Jimmy Choo and Issey Miyake's Eau d'Issey.

The infographic also reflects the increasing status of colognes and male designer scents in the perfume industry, of which the aforementioned Issey Miyake scent is a key frontrunner.

Above all else, 'The Smell Checker' is about having fun. Easy to use, and unique for each user, it looks set to be a perfect five-minute distraction from the seasonal grind.

About is the social shopping website with a strong community that provides information regarding the online shopping experience, including reviews on products and shops, product details, prices and shop details to all online users. dooyoo's dynamic Internet platform helps consumers make informed purchasing decisions as a result of dooyoo members' collaborative commitment and involvement. The mixture of services - advice, bargain hunting and professional reviews - offers maximum comfort to everyone shopping online. The exchange of shopping tips and product reviews is the platform's special value. The dooyooCommunity's collective intelligence creates up-to-date independent product evaluations of more than 1.5 million products.

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