Doritos(R) Locos Tacos Available in Canada on Sept. 2nd

Half Doritos(R) + Half Tacos = All Locos


VAUGHAN, ONTARIO--(Marketwired - Aug. 28, 2013) -

Editors Note: There is a photo associated with this press release.

It's on, Canada! Two of the world's favourite flavours ― Taco Bell and Doritos® Nacho Cheese ― will be together at last when the most anticipated taco of the year arrives at Taco Bell Canada on September 2nd.

Taco Bell Doritos® Locos Tacos has been tantalizing foodies across the globe since it was first launched in the US in 2012.

While US fans chowed down on what quickly became the world's most talked about taco, Taco Bell fans North of the border were left hungry ― waiting impatiently for their chance to try the cult sensation.

"With Taco Bell on the inside and Doritos® Nacho Cheese on the outside, you'll want to grab your friends and race to the nearest Taco Bell just to try it," promises David Vivenes, Chief Marketing Officer, Taco Bell Canada. Can't wait until September 2nd? Vivenes confides that while all restaurants in Canada will begin serving Doritos® Locos Tacos on the 2nd, fans should keep their eyes peeled as select restaurants may begin serving Doritos® Locos Tacos as early as Saturday, August 31st.

The legendary Doritos® Locos Taco features a taco shell made out of a giant Doritos® Nacho Cheese chip. Inside, Taco Bell Canada's Doritos® Locos Taco features Taco Bell's signature premium seasoned beef, crisp shredded lettuce, diced red tomatoes and shredded cheddar cheese.

Starting September 2, 2013, Doritos® Locos Tacos are available at Taco Bell locations across Canada while supplies last. Doritos® Locos Tacos start at $1.49 and $1.99 for a Doritos® Locos Tacos Supreme.

About Taco Bell

Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more.

Across North America, Taco Bell serves more than 36 million customers every year and there are 204 locations in Canada. For locations, information on Taco Bell seasoned beef and to chat with Taco Bell fans, visit us on Facebook.com/tacobellcanada and online at www.tacobell.ca

About Doritos® Canada

Doritos® is Canada's favourite brand of flavoured tortilla chip, leading the market in all regions. For more information, check out the brand on Facebook at www.facebook.com/doritoscanada or on Twitter @doritoscanada.

About PepsiCo Canada

PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes Pepsi, Gatorade and Tropicana business. For more information, please visit www.pepsico.ca.

For more information about Taco Bell or to request an interview, please see below contact information.

To view the photo associated with this press release please click on the following link: http://www.marketwire.com/library/20130827-828tb_800.jpg

Contact Information:

Strategic Objectives
Kertney Russell, Aidan Nguyen or Debra Quinn
1-866-366-7733
krussell@strategicobjectives.com

Doritos® Locos Tacos Supreme is made with 100 per cent premium seasoned beef, crisp shredded lettuce, diced juicy red ripe tomatoes, sour cream and real cheddar cheese in a shell made from a Doritos® Nacho Cheese chip.