SOURCE: Dorman Products

Dorman Products

December 01, 2011 13:58 ET

Dorman Launches Visual Product Search for Their HELP!® Product Line

COLMAR, PA--(Marketwire - Dec 1, 2011) - Dorman Products, Inc. (NASDAQ: DORM) launched a Visual Product Search website, www.FindDormanHelp.com, dedicated to their HELP!® product line which is focused on light to medium Do-It-Yourself repair parts. Now, with the click of a button, the complete HELP!® product line is available at your fingertips.

The website can be accessed at www.DormanProducts.com or directly at www.FindDormanHelp.com, bookmark them now!

Quicker and easier than a paper catalog, the website allows you to search for HELP!® parts either by location on the vehicle or by application. Designed to replicate the experience of browsing the aisles in a retail environment, the website allows you to match the part in hand, to the part you need to replace -- alleviating the frustration of trying to describe a part over the phone to your local parts store.

Once you find the part you need, a printable parts list can be created to take to your local parts store ensuring that the right part is ordered.

About Dorman Products
Dorman Products, Inc. is a leading supplier of Dealer "Exclusive" automotive replacement parts, automotive hardware, brake products, and household hardware to the Automotive Aftermarket and Mass Merchandise markets. Dorman products are marketed under the Dorman®, OE Solutions™, HELP!®, AutoGrade™, First Stop™, Conduct-Tite®, renew®, TECHoice®, Symmetry® and Scan-Tech® brand names.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date hereof. Factors that could cause actual results to differ materially include, but are not limited to, those factors discussed in the Company's most recent Annual Report on Form 10-K under Item 1A - Risk Factors.