SOURCE: Dorman Products, Inc.

Dorman Products, Inc.

August 07, 2009 14:45 ET

Dorman Products, Inc., Supplier of Automotive Replacement Parts, Announces Window Regulator and Window Lift Motor Digital Catalog

COLMAR, PA--(Marketwire - August 7, 2009) - Dorman Products, Inc. (NASDAQ: DORM), supplier of "New to the Aftermarket" products and innovative repair solutions, today announced the addition of a Window Regulator & Window Lift Motor Digital Catalog to www.DormanProducts.com. This catalog is done in the user-friendly Flipbook format giving the feel of a printed catalog but with instant access and interactive capabilities such as product and keyword search.

This Digital Catalog features over 700 Window Regulators and Window Lift Motors with coverage for domestic and import models. The Buyers Guide section of the catalog shows pictures and a brief application description of Dorman's extensive line of window regulators and window lift motors in part number order. The Application Guide section provides detailed application information listed by Make and Model.

Chris Nierintz, Manager of Product Data Services, remarked, "This Digital Catalog gives you the form, function and key benefits of a printed catalog in a whole new way by using full motion flip-animation. But, unlike a printed catalog, the digital version can easily be changed to add new SKUs, photos and applications to give customers access to the latest information. Our goal is to update the catalog quarterly as new SKUs are added to this fast growing product category. This format also allows customers to view and print the guide at any time."

With 300 Aftermarket Exclusive SKUs, the Dorman Window Regulator Program gives Dorman customers more opportunities to take sales from the OE Dealer and their competitors. In addition, our Window Lift Motor Program provides significant inventory savings as a result of our engineered and tested consolidations plus ease of installation with our Plug-n-Play harnesses and hardware.

Dorman Products, Inc. is a leading supplier of OE Dealer "Exclusive" automotive replacement parts, automotive hardware, brake products, and household hardware to the Automotive Aftermarket and Mass Merchandise markets. Dorman products are marketed under the OE Solutions™, HELP!®, AutoGrade™, First Stop™, Conduct-Tite®, Symmetry® and Scan-Tech® brand names.

Forward looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward looking statements which speak only as of the date hereof. Factors that could cause actual results to differ materially include, but are not limited to, those factors discussed in the Company's 2008 Annual Report on Form 10-K under "Item 1A - Risk Factors."