SOURCE: Dorman

May 03, 2006 09:30 ET

Dorman® Announces New AutoGrade™ Automotive Hardware Catalog and Assortment Guide

COLMAR, PA -- (MARKET WIRE) -- May 3, 2006 -- Dorman® (NASDAQ: RBIN) today announced the introduction of the 2006 AutoGrade™ Automotive Hardware Catalog (#DAG2006) and Electronic Assortment Guide. Dorman has been selling application and general hardware to the automotive aftermarket since 1918.

The 2006 AutoGrade™ Automotive Hardware Catalog features thousands of new SKUs and updated coverage through 2006 on domestic and import applications. It also provides an extensive offering of non-application specific hardware. The Buyer's Guide displays life-sized pictures of wheel hardware, oil drain plugs, oil drain plug gaskets, axle spindle hardware, and body hardware for easy identification at the counter. Most sections throughout the catalog feature convenient Tech Trays and Value Packs that contain assortments of the most popular items to save service dealers valuable bay time by not having to wait for a common hardware item to complete the job.

The AutoGrade™ Electronic Assortment Guide can be found at www.dormanproducts.com/assortmentguide. It contains recommended Distributor Assortments based on store size and stocking capabilities. Merchandising Solutions to accommodate distributor and service dealer stocking recommendations are also featured. Complete Tech Tray and Value Pack information allows the distributor and service dealer to determine at a glance what trays to stock and contains content listings for easy replenishment.

Bob Calvosa, VP of Product Management for Dorman® Products, said of the new Catalogs, "Application specific hardware such as wheel hardware and oil drain plugs are often the first parts to be replaced on a vehicle. We are excited about the new profit opportunities our expanded coverage gives to the automotive aftermarket."

Dorman is the corporate brand name of R&B Inc., and is a leading supplier of OE Dealer "Exclusive" automotive replacement parts, automotive hardware, brake products, and household hardware to the Automotive Aftermarket and Mass Merchandise markets. Dorman automotive parts and hardware are marketed under the OE Solutions™, HELP!®, AutoGrade™, First Stop™, Conduct-Tite®, and Pik-A-Nut® brand names. The Dorman® Company website can be accessed at www.DormanProducts.com

Contact Information

  • Contact:
    Bill Hanvey
    VP Marketing
    Dorman® Products
    (215) 712-5111
    Email Contact