SOURCE: Dorman Products

September 14, 2006 14:22 ET

Dorman® Products Announces New OE Solutions™ Catalog

COLMAR, PA -- (MARKET WIRE) -- September 14, 2006 -- Dorman® Products (NASDAQ: DORM) today announced the release of their new OE Solutions™ Catalog. This 598-page catalog is the latest and most comprehensive Dorman Products catalog featuring over 3,400 skus in 38 product categories.

The Dorman OE Solutions Catalog (DOE2006) contains 1,300 new products, many of which are new-to-the-aftermarket, offering the service dealer a better alternative to the OE Dealer. Some of these parts have also been re-engineered to be better than their original OE design. New categories include Camshaft Synchronizers, Control Arms, Electronic Fan Clutches, Fan Pulley Brackets, Hydraulic Clutch Lines, and Hood and Door Latches. The Catalog features popular existing categories with new additions and expanded application coverage.

Now all 38 Dorman OE Solutions categories are cataloged together for easy product lookup. Category introduction pages highlight product benefits that are important to the end user. Buyer's guide photos make identification easy and show all ancillary parts that are included to help reduce lost bay time.

Bill Hanvey, Vice President of Marketing for Dorman Products stated, "OE Solutions has grown to now include more than 30 different product categories offering the service dealer a better alternative to the OE Dealer. As demonstrated in this new catalog, our focus is to continually add new products, new solutions, and new opportunities to the automotive aftermarket. The OE Solutions Catalog is not only comprehensive, but it provides useful extras like the Activant Code and Path which make it easier for our customers to find the products they need to help them make more profit."

Dorman Products, Inc. is a leading supplier of automotive products and home hardware to the automotive aftermarket and mass merchandise markets. For more information about Dorman, the company's website can be accessed at www.DormanProducts.com.

Contact Information

  • Contact:
    Bill Hanvey
    VP, Marketing
    Dorman® Products
    (215) 712-5111
    Email Contact