Doro AB

Doro AB

June 25, 2013 08:00 ET

Doro Helps Canadian Baby Boomers Stay Connected

TORONTO, ONTARIO--(Marketwired - June 25, 2013) - Doro AB, the world leader of easy-to-use mobile phones, recently launched the Doro PhoneEasy® 620 and the PhoneEasy® 520X- the latest in accessible mobile technology.

Approximately 80 percent of people over 65 years of age now have access to a mobile phone. Half the population of seniors want a reliable, stylish and easy-to-use feature phone according to a study conducted by IPSOS for Doro. Additional statistics reveal that most over people over age 65 report experiencing vision problems, while 29 percent report some level of hearing loss and 42 percent report challenges with gripping and handling objects.[1]

"Everything about our phones is easy to use," explains Jerome Arnaud, President and Group CEO of Doro AB. "With simplicity in mind, the large buttons, sharp colour display and sound, it focuses on the needs that most people experience with age."

With large buttons, a large display and an easy to grip design, the Doro PhoneEasy® 620 and 520X are created specifically for those who want a simple and stylish phone without compromise.

"This community wants a phone to keep in contact with family and friends but also to offer reassurance and peace of mind," explains Christopher Lundström, General Manager of Doro North America, "Our phones provide an easy and convenient way to stay connected."

The Doro PhoneEasy® 620 is a flip phone that provides clear sound and features which focus on ease of use. The second is the Doro PhoneEasy® 520X, which features large buttons, a dial up safety alarm and flashlight. Additional features include a flash camera, great sound, and a sharp colour display.

Doro aims to address common concerns by people who do not engage with their technology on a positive level since it is not designed with their needs in mind. Doro works to remove the barriers and to ensure the user enjoys a positive journey with their device. Doro is available in Canada at Rogers Communications Inc, Zoomer Wireless and Cityfone. New devices at Rogers are eligible for a senior's plan starting at $18 (CAD) per month.

[1] Senior Strategic

About Doro:

Doro AB is a Swedish public company formed in 1974. It released its pioneering 'easy-to-use' mobile phone in 2007 & today is the global market-leader within the category. Doro products & solutions are available in thirty countries spanning five continents. These include; mobile phones & smart devices, applications & software, fixed line telephony, telecare & mobile health solutions. Doro removes barriers to adoption of new technologies & holds numerous international awards in recognition of its product designs & innovations. Doro shares are quoted on the Nasdaq OMX Stockholm exchange, Nordic List, Small Companies. Revenues of SEK 837.5 million were reported for 2012.

Contact Information

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