SOURCE: Gold Lasso, LLC

August 20, 2007 08:30 ET Gaining Popularity With Top Tier eMarketers

Free Open Forum Proves to Be a Valuable Tool and Turnkey Example of Web 2.0 for Business

GAITHERSBURG, MD--(Marketwire - August 20, 2007) - Dot Email (, a pioneer in creating an open source community for professional email marketers, has become a significant resource for the email marketing community with the major players in the marketplace. Most recently, Message Systems, Delivera, SurveyGizmo and Ariel Software have all become members of the site making content contributions as well as taking advantage of Dot Email's free advertising program.

"Companies are able to gain and ultimately promote better business practices when there is an open, unedited exchange of ideas. The email marketing industry needs Web 2.0 for business in its fast-paced environment so that new initiatives can be implemented quickly," said Elie Ashery, President and CEO of Gold Lasso, LLC and editor.

The open forum has been receiving increased traffic as debates over shared IP addresses, message headers and advanced email marketing strategies reveal unedited opinions. Members are able to choose anonymous aliases and can learn from each other's experiences. Recently, the site has received media coverage in the July/August issue of Sales & Marketing Management magazine.

" provides a current, relevant and fast-paced forum for email insiders to publish their industry insight," said Barry Abel, vice president of field operations, Message Systems. "We have participated in Dot Email's online forums and recently posted a white paper titled 'Are You a Spammer?,' which helps companies understand how an ISP views sending practices and encourages email senders and receivers to rapidly adapt to their ISPs' sending requirements for optimal email deliverability. Anyone wanting the latest knowledge regarding email deliverability should add as a favorite url."

"The Email Experience Council has also been reaping the benefits of Dot Email by using it to spread the news about new research reports like our Retail Email Subscription Benchmark Study and other industry initiatives," said Chad White, director of retail insights and editor-at-large at the EEC. "Dot Email is an important facilitator of industry conversations and we're proud to be a part of that."


Dot Email, sponsored by Gold Lasso, is a community built specifically for email marketers as a forum to share their ideas, keep up with news, learn tricks of the trade, and just to comment or complain about some of the fun or vexing issues that serve to continually motivate them. Features on the forum include: detailed resource links, message boards, links to industry news, blog commentaries, file sharing, job and marketplace sections, and much more.

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