March 08, 2013 12:00 ET

dotloop CEO Austin Allison Invited as Featured Speaker to 2013 Prudential Real Estate "HitPLAY" Convention

Allison and dotloop Paper Killers Chris Smith and Jared James Among Just 16 Featured Prudential University Speakers

LAS VEGAS, NV--(Marketwire - Mar 8, 2013) -  2013 Prudential Real Estate Convention - dotloop, the fastest-growing software company in real estate, today announced that its CEO, Austin Allison, will be a featured speaker and participate in two sessions at the 2013 Prudential Real Estate Convention, taking place March 10-12, 2013, at Caesars Palace in Las Vegas, Nevada.

"We need to rethink the way real estate works to eliminate the back and forth and be more consistent with our real-time, connected world. That's what the Prudential Annual Conference is all about," said Austin Allison, CEO of dotloop. "As one of the largest and most forward-thinking brands in real estate, Prudential Real Estate understands that the best way for agents to address these challenges is to 'HitPLAY' and focus on creating experiences that clients love, not tolerate, in order to grow their businesses. dotloop is proud to be the only service on the market to help agents do just that."

Allison is among just 16 featured speakers asked to present during Prudential University, a program focused on providing attendees with new skills, strategies and industry information to take their business to the next level. He will present a keynote entitled, "You've Got Leads, Now What? Why Focusing on Conversion Will Grow Your Business," on Tuesday, March 12 at 1:00pm in which he will discuss why it's essential to not just focus on lead generation, but instead on lead conversion to grow business and how attendees can adopt the same strategies that have set Amazon, Apple and Zappos apart in their respective markets.

Allison will also participate in the "Office of the Future" panel on Tuesday, March 12 at 2:30pm and discuss how attendees should leverage new technologies and strategies to bring people, not paperwork or technologies themselves, back to the center of the real estate process and allow sales professionals to create truly delightful client experiences.

"We believe that dotloop is the future of real estate. The company has a completely different outlook on the industry -- one in which the real estate transaction is hassle-free and easy. Our agents have done an incredible job adopting the technology and our clients love that they have access to their files at any time, any location and on any device," said Jen Ortman, broker/owner, Prudential Visions Realty. "Our experience with dotloop has been nothing short of fantastic. We've not only increased team productivity, but dotloop has allowed my team to put its deeper emphasis on delivering a wonderful client experience instead of managing paperwork."

dotloop's paper killers Chris Smith and Jared James will also present featured sessions at the 2013 Prudential Real Estate Convention on Tuesday, March 12. James will give a session entitled, "Bridging the Gap: Combining Yesterday's Principles with Today's Trends to Win in This Market" at 1:00pm, and Smith a presentation entitled, "Run Your Entire Business from Your iPad" at 2:30pm.

dotloop is the Cyber Cafe Sponsor of the 2013 Prudential Real Estate Convention and will host attendees in booth #247. For more information, please visit:

About dotloop
dotloop is transforming the real estate industry by providing a secure online platform where any real estate agent can share and electronically sign transaction documents in real time. As the leading provider of collaborative negotiation services, dotloop is available to service all real estate professionals throughout the United States and Canada. The innovative dotloop platform is a collaborative, wholly web-based negotiation platform that lets users add, adjust, approve and sign documents digitally -- addressing the challenges of security, efficiency and overhead costs in today's real estate industry. For more information, please visit

Contact Information