SOURCE: dotmailer Inc.

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June 14, 2016 08:30 ET

dotmailer Launches U.S. Partner Program to Help Digital Agencies Grow Their Business

New Program Helps Marketers Ramp up Their Email Marketing Channels to Provide More Services and Sell More Retainers

NEW YORK, NY--(Marketwired - June 14, 2016) - dotmailer, a leading email and cross-channel marketing automation platform, today announced a new U.S. partner program designed to help digital agencies grow their businesses with marketing tools that are easy-to-use, scalable and improve email ROI.

Through its platform, dotmailer offers simple, but powerful email and cross-channel marketing automation solutions, which allow businesses to easily create, automate, test and send emails in minutes, utilizing transactional, behavioral and social insights to improve lead generation and conversion. dotmailer's easy platform integration via plug-ins into all leading CRM and ecommerce platforms, including Magento, Salesforce and Microsoft Dynamics, gives marketers a fast and easy way to track customer interactions.

The new dotmailer partner program caters to two audience types:

Partners -- For example, a marketing agency that serves both B2B and B2C clients that integrates, develops, and executes email and marketing campaigns on behalf of their clients. Partners will work closely with dotmailer to sell and grow their client base with a tool that directly impacts client retention.

Referrers -- For example, a shop that wants to refer leads directly to the dotmailer team. A referrer doesn't handle the sale or management of the account, but still collects commission when a referral signs up for dotmailer.

The dotmailer partner program is offered in three tiers -- Bronze, Silver and Gold -- and includes commission, guest blogging, partner case studies, co-hosted webinars, event sponsorship and more.

"dotmailer enhances and extends our opportunity to bring customers a solution that provides highly personalized, automated and measureable email interactions to their customers to further nurture leads and customer engagement," said Motti Danino, VP of Operations, Oro Inc. "An additional benefit of dotmailer is the pricing flexibility and geographical reach."

"The new partnership program is designed to help digital agencies provide more services. We want to be pivotal in helping them grow," said Jonny Dixon, Head of U.S. Channel, dotmailer. "dotmailer's extensive feature set combined with ease of use provides partners with a technology platform that not only unlocks additional revenue streams, but also increases margins on services."

dotmailer boasts more than 70,000 users in more than 150 countries. Clients span numerous sectors and some notable names include Asana, BBC Worldwide, Converse, DHL, Fujifilm, Harley Davidson, Simple Human, Vizio and Wine Enthusiast. dotmailer also holds the title of Magento's Premier Technology Partner. Magento is the world's fastest growing eCommerce platform, offering open-source solutions that give merchants complete flexibility and control over the look, content and functionality of their online store. The Premier Partner designation recognizes innovative, best-in-class solutions and provides in-depth collaboration in categories that are critical to the success of Magento merchants.

For more information about the partner program visit: https://www.dotmailer.com/us/partners/.

About dotdigital Group PLC

dotmailer is the email marketing automation platform of the dotdigital Group PLC (LSE: DOTD). It enables companies to use transactional, behavioral and social data to design, test and send powerful automated campaigns. Established in 1999, dotmailer is a global company with more than 200 employees and B2C and B2B enterprise and SME clients across 150 countries.

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