NEW YORK, NY--(Marketwired - August 16, 2016) - dotmailer, a leading global email and cross-channel marketing automation platform, is the first email service provider (ESP) to receive the EU-U.S. Privacy Shield Certification from the United States Department of Commerce. This voluntary certification program reinforces dotmailer's ongoing commitment to protecting the digital privacy of its customers. The company is one of only a few to date to receive the certification.
The recently finalized EU/U.S. Privacy Shield was designed by the U.S. Department of Commerce and European Commission to provide businesses with stronger protection for the exchange of transatlantic data. Participating companies under this new arrangement must self-certify annually to the U.S. Department of Commerce's International Trade Administration (ITA) that it adheres to the Privacy Shield Principles. Once an eligible organization publically commits to the Privacy Shield Principals the commitment is enforceable under U.S. law.
For software as a service ("SaaS") companies like dotmailer, this certification is one more important privacy precedent. The company continues to scale in different regions of the world while reinforcing its continued focus to bring reliable, fast and efficient technology to marketers.
"We are excited to be among the early adopters of the EU-U.S. Privacy Shield Certification among companies like Microsoft. This is a voluntary action we are passionate about taking in order to ensure all the right steps are taken to keep customer information protected," said James Koons, dotmailer's Chief Privacy Officer and 20-year veteran in the information systems and security industry.
The EU-U.S. Privacy Shield replaces the former Safe Harbour agreement for transatlantic data transfers. Participating organizations must provide adequate privacy protection, a requirement for the transfer of personal data outside of the European Union under the EU Data Protection Directive.
More information about the Privacy Shield can be found at: https://www.privacyshield.gov/Program-Overview.
About dotdigital Group PLC
dotmailer is the email marketing automation platform of the dotdigital Group PLC (LSE: DOTD). It enables companies to use transactional, behavioral and social data to design, test and send powerful automated campaigns. Established in 1999, dotmailer is a global company with more than 200 employees and B2C and B2B enterprise and SME clients across 150 countries.