SOURCE: Dotted Pair, Inc.

February 14, 2007 07:55 ET

Dotted Pair Launches, the Ultimate Site for Shoppers

CAMBRIDGE, MA -- (MARKET WIRE) -- February 14, 2007 -- Dotted Pair, a startup focused on revolutionizing the online shopping experience, today announced the beta launch of, a radically different interface for shopping online that replicates the fluidity of browsing in a physical store. For the first time, shoppers can scan through hundreds of thousands of products and quickly find the ones they want. The shoppers pan and zoom through the "world" of products in a variety of popular categories, including shoes, toys, watches, and sporting goods.

The interface utilizes "zoom and pan" technology to move through the site and each individual product category. A consumer starts by seeing thousands of products organized into categories; they can then easily zoom in to view products of interest. At any point, a consumer can pan to see nearby products as well. To encourage exploration, the product is shown in context: when a consumer zooms in to see a larger product image and when they find a product using textual search, you'll still see similar products surrounding it for the most fruitful browsing.

E-commerce sites and comparison shopping sites have been optimized for goal-directed search where the shopper knows the name of the product they want and does a text search to find it. Undirected browsing is poorly supported by online shopping sites, however, twenty-five percent of offline purchases occur through undirected browsing. Shoppers who start their search by exploring constitute a large and under-served market on the Web.

"Online stores and comparison-shopping sites are very good when searching for specific products, but they can be a teeth-grinding experience when used for exploring," said Neil Mayle, president and CEO, Dotted Pair. "Using a radically different approach, the experienced team at Dotted Pair has truly reinvented the online shopping experience." is a standalone site that refers shoppers directly to merchant sites in order to purchase the items they've chosen. A broad patent has been filed to protect the company's innovation.

About Dotted Pair

Dotted Pair, Inc., founded in 2006, is a startup focused on revolutionizing the online shopping experience. Dotted Pair operates, the leading Web site for visually browsing products through a "zoom and pan" interface. was created with Dotted Pair's patent-pending store layout technology. Dotted Pair, Inc. is headquartered in Cambridge, MA and is privately held. For more information, visit

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