SOURCE: DoubleVerify

DoubleVerify

February 17, 2011 09:00 ET

DoubleVerify Launches 'OBA Compliance Made Easy' Webinar Series Hosted With the Digital Marketing Association and the Digital Advertising Alliance

Leading Verification & Compliance Provider Demonstrates How to Comply With Industry Self-Regulatory Standards Without Overhauling Current Ad Serving Systems

NEW YORK, NY--(Marketwire - February 17, 2011) - DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, announced today it will host a series of webinars that focus on how advertisers, agencies, ad networks, DSPs, exchanges and publishers can easily adhere to industry self-regulation standards for online behavioral advertising (OBA). The webinars will be co-hosted with various industry partners, beginning February 17, 2011 with the Digital Marketing Association (DMA) and continuing February 23, 2011 with the Digital Advertising Alliance (DAA).

As industry groups begin to officially enforce OBA compliance, webinar participants will learn the latest developments in the OBA space, best practices when choosing an OBA compliance solution and how DoubleVerify's solution meets their individual needs. Recordings of the webinar series will be posted on www.doubleverify.com after the events.

"OBA Compliance Operational Headaches -- Who Needs 'Em" Webinar

"Learn OBA Best Practices and Avoid Operational Headaches" Webinar

  • Presented by DoubleVerify and Michael Signorelli of the DAA
  • When: Wednesday, February 23, 2011, 3:00 - 4:00 p.m. EST
  • Registration: Click Here

To learn more about DoubleVerify's OBA Compliance offering in advance of a webinar, visit: http://www.doubleverify.com/solutions/regulatory-compliance/

About DoubleVerify
DoubleVerify (www.doubleverify.com) is the worldwide leader in online advertising verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.