SOURCE: DoubleVerify

DoubleVerify

November 08, 2010 14:52 ET

DoubleVerify to Host Webinar on Online Behavioral Advertising Regulations

Leading Verification Provider Outlines How to Comply With New Industry Standards

NEW YORK, NY--(Marketwire - November 8, 2010) - DoubleVerify, the pioneer and worldwide leader in online media verification, announced today it will host "Stay Ahead of Online Behavioral Advertising (OBA) Regulations" -- a webinar discussion on the details of the OBA Self-Regulatory Program and how DoubleVerify can help advertisers become fully compliant.

When:
Tuesday, November 9, 2010, 1:30pm EST (Duration: 60 minutes)

What:
"Stay Ahead of Online Behavioral Advertising (OBA) Regulations" webinar

The FTC's concern for user privacy in online behavioral advertising (OBA) and the resulting industry-led Self-Regulatory Program has created an urgent need for marketers and media companies to explain the value of OBA to users and safeguard their privacy. Beginning in early 2011, all members of the online advertising industry will need to be fully compliant with the terms of the OBA Self-Regulatory Program.

At this webinar, advertisers will learn:

  • Why the OBA Self-Regulatory Program Exists
  • What the OBA Self-Regulatory Program Calls For
  • DoubleVerify's Involvement in Industry OBA Compliance Efforts 
  • How DoubleVerify's OBA Compliance Solution Can Help Advertisers

Registration: Please click here to register

A recording of the webinar will be posted on www.doubleverify.com after the event.

About DoubleVerify

DoubleVerify (www.doubleverify.com) is the worldwide leader in online advertising verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.

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