SOURCE: Rudy Nutrition, Inc.

June 10, 2008 09:35 ET

Doug Herbert NHRA Top Fuel Dragster Is Newest Member of Rudy Nutrition Team

LAS VEGAS, NV--(Marketwire - June 10, 2008) - Rudy Nutrition, Inc. (PINKSHEETS: RUNU) is pleased to announce that Doug Herbert, owner and driver of the SnaponFranchise.com NHRA Top Fuel dragster has joined on as a member of the Rudy Nutrition team. As a celebrity endorser for Rudy Beverage, Doug will make personal appearances and be featured in advertising and promotional campaigns.

Doug Herbert has nine NHRA (National Hot Rod Association) career wins, 320 NHRA races and a racing-based business that bears his name. He is also a four-time IHRA Top Fuel Champion, winning the coveted title in 1992, 1994, 1995 and 1996. Doug recently piloted his 8,000 horsepower machine in his 500th career NHRA elimination round and currently ranks as one of the top 10 drivers for the 2008 NHRA Powerade Championship Series.

Earlier this year, Doug established a 501(C)(3) foundation called Put on the Brakes, which was inspired by the loss of his two sons, Jon, 17, and James, 12, in a tragic automobile accident in January 2008. The Foundation will educate teenagers about safe driving through their B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) program.

"I truly believe in the Rudy message of "dream big and never quit," said Doug Herbert. "I am committed to seeing Rudy Beverage in the hands of every racing fan throughout the country. I believe in Rudy and in Rudy Beverage!"

Daniel "Rudy" Ruettiger, Founder and Chairman of Rudy Nutrition commented: "A NHRA Top Fuel Dragster can accelerate from zero to 100 in less than a second and can exceed 280 miles per hour in 660 feet. With the help of Doug Herbert, we believe Rudy Beverage will accelerate very fast in consumer sales and brand loyalty. Doug is a personal inspiration to me. His story is a reminder that when we dream big and never quit great things happen."

In the coming weeks, additional nationally recognized sports personalities who embody the Rudy message of "Dream Big. Never Quit." will to be announced.

About Rudy Nutrition, Inc.

Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, and athletes. It was founded by Notre Dame Legend and the real life inspiration for the blockbuster movie "Rudy," Daniel "Rudy" Ruettiger. "Rudy" was recently named one of the greatest inspirational movies of all-time by the American Film Institute. Rudy Nutrition is focused on creating, distributing and licensing "Rudy" branded products that offer healthier alternative choices backed by Rudy's inspirational message to "dream big and never give up." If you would like to receive e-mail announcements about Rudy Nutrition, Inc., additional information, or to contact a representative directly, please visit us on the web at http://www.rudynutrition.com or www.rudybeverageinc.com or www.avcg.net.

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

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