SOURCE: Dove

May 02, 2007 08:00 ET

Dove® Deodorant Sleeveless Ready Celebrity Auction Fact Sheet

CHICAGO, IL -- (MARKET WIRE) -- May 2, 2007 --


WHAT:

America's favorite celebrities, including Tyra Banks, Jennifer Hudson, Felicity Huffman, Elle Macpherson and Queen Latifah are partnering with Dove Deodorant by personalizing and autographing sleeveless shirts. The shirts will be auctioned off to help raise money for self-esteem during the Dove sponsored Sleeveless ready Celebrity Auction.

WHY:

Aligned with the Dove mission to challenge women to feel more beautiful everyday, this auction is dedicated to encouraging women and young girls to love every part of their body -- even their underarms! Sadly, even though an overwhelming majority of women (78 percent) report going sleeveless, only 8 percent of women say they feel beautiful when they go sleeveless and only 10 percent of women say they feel sexy!(1)

Dove Ultimate Clear gives women softer, smoother, sleeveless ready underarms in just five days. Sleeveless ready underarms help give women the confidence to wear whatever they want, whenever they want.

HOW IT WORKS:

Log onto www.dove.com to bid on celebrity-designed and autographed sleeveless shirts. Participating celebrities to date include:

--  Tyra Banks (Host of "The Tyra Banks Show")
--  Jennifer Hudson ("Dreamgirls")
--  Felicity Huffman (ABC's "Desperate Housewives")
--  Elle Macpherson
--  Queen Latifah
--  Ginnifer Goodwin (HBO's "Big Love")
--  Megan Mullally
--  Stacey London (Host of TLC's "What Not To Wear")
    

TIMING:

The auction will be live on www.dove.com for four to six weeks beginning May 2007.

PROCEEDS:

All proceeds will help send girls across the United States to self-esteem workshops through a Girl Scouts of the USA program called uniquely ME!, sponsored by the Dove Self-Esteem Fund (DSEF).

The DSEF is part of the Dove Campaign for Real Beauty, a global effort designed to widen today's stereotypical view of beauty. In each country, the DSEF supports a specific charitable organization to help foster self-esteem. Here in the United States, Dove supports a Girl Scouts of the USA program called uniquely ME!, which provides workshops to help build self-confidence among girls.

ABOUT DOVE ULTIMATE CLEAR:

Women can feel confident when they use Dove Ultimate Clear because it provides softer, smoother, sleeveless ready underarms. Dove Ultimate Clear helps improve underarm irritation caused by shaving to achieve softer, smoother underarms in just five days. The new Dove Ultimate Clear fragrance, Smooth Cashmere, combines notes of jasmine, peach and vanilla to exude sophistication and luxury.

(1) All statistics are a result of the Dove Anti-Perspirant study conducted by Impulse Research Corp. in December 2006. The online survey was completed by 2,048 women in the U.S. between the ages of 18-54. Margin of error is +/- 3 percent at the 95 percent level of confidence.

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