SOURCE: Dover Saddlery

December 21, 2006 15:06 ET

Dover Saddlery Announces New Director of Merchandising

LITTLETON, MA -- (MARKET WIRE) -- December 21, 2006 -- Dover Saddlery Inc., (NASDAQ: DOVR), the leading multi-channel retailer of equestrian products in the United States, announced today the appointment of Richard St.George as director of merchandising.

Before joining Dover Saddlery, St.George held the position of general merchandising manager at Crane & Co. Prior to Crane, he served as vice president of merchandising with Eastern Mountain Sports. St.George has also held merchandising management positions with The Gap Stores Inc. and Pottery Barn.

"It is my pleasure to welcome Richard to Dover Saddlery," said Stephen L. Day, Dover president and CEO. "Richard's extensive experience in merchandising management and retail will be a great asset to the company as we expand our retail operations and our product selection."

"I am excited about the merchandising opportunity at Dover Saddlery," said Richard St.George. "Dover has positioned itself as the market leader for quality equestrian products and with the planned expansion of retail operations can further enhance its position in the equestrian specialty market."

St.George will manage the buying group and be responsible for developing and implementing the multi-channel merchandising strategy. Based in Littleton, Massachusetts, he will report to Jonathan Grylls, chief operating officer.

About Dover Saddlery, Inc.

Dover Saddlery, Inc. (NASDAQ: DOVR) is the largest direct marketer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery.

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