SOURCE: Dover Saddlery

Dover Saddlery

November 01, 2012 14:00 ET

Dover Saddlery Continues Retail Channel Expansion

LITTLETON, MA--(Marketwire - Nov 1, 2012) -  Dover Saddlery Retail, Inc., a wholly owned subsidiary of Dover Saddlery (NASDAQ: DOVR), continues its successful retail channel expansion with store openings in two new states -- Minnesota and North Carolina.

Dover Saddlery celebrated the Grand Opening of its first retail store in Minnesota during the weekend of September 7-9. The store, located on the aptly named Clydesdale trail in Medina, held a very successful VIP reception on September 6 that preceded the Grand Opening weekend. Both events were attended by Dover Senior management, vendors and avid equestrians from all disciplines who were delighted that a Dover Saddlery store is now in their neighborhood.

The next Dover Saddlery store will be opening in Raleigh, North Carolina during the weekend of November 9-11. Customers will find a beautifully merchandised tack store with Grand Opening Specials, prizes and giveaways throughout the store. Vendors from the leading brands of riding helmets, horse clothing and riding boots will be on hand to provide advice and answer questions. The Research Triangle of North Carolina is a very active area for equestrian sports and the Dover Saddlery store will be a welcome addition in an underserved market.

 "We use our proprietary software model to locate our retail stores; this reduces risk and ensures we are placing stores in optimal locations. With access to the largest equestrian database in the country, with well over two million names, we use this data to its full extent to locate stores, determine the appropriate size and forecast future sales, despite a very uncertain economy," stated Stephen L Day, president and chief executive officer of Dover Saddlery. 

Including the new store in Raleigh, Dover Saddlery will have a total of eighteen Dover Saddlery retail stores, in twelve states, offering the best selection of English saddles, bridles, breeches and riding boots for the English equestrian along with the highest level of customer service.

About Dover Saddlery, Inc.
Dover Saddlery, Inc. (NASDAQ: DOVR) is a leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery: For more information, please call 1-978-952-8062 or visit www.DoverSaddlery.com.

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