SOURCE: Dover Saddlery

Dover Saddlery

February 24, 2011 10:19 ET

Dover Saddlery Launches New Mobile Shopping Site

LITTLETON, MA--(Marketwire - February 24, 2011) - Dover Saddlery (NASDAQ: DOVR), the leading multichannel retailer of equestrian products in the US, is proud to announce the launch of its new mobile commerce site. The site can be accessed from any mobile device and offers the ideal solution for on-the-go equestrians. Through the mobile site customers can access the full online selection of products from Dover Saddlery and a secure checkout process.

"Our customers are active people -- in the stable and the field; or at horse shows," said president and CEO Stephen Day. "With our new mobile site we can serve our customers whenever and wherever they have a need." 

Dover Saddlery selected Unbound Commerce for their mobile site because of their extensive experience in developing mobile sites for retailers. "Unbound made it easy and cost-effective," said Jason Loy, director of e-commerce. "We found Unbound's solution to be the most effective way to leverage the e-commerce assets we have to deliver the mobile customer experience we want."

Customers who visit DoverSaddlery.com on their smartphone will automatically be routed to the new mobile site.

About Dover Saddlery
Dover Saddlery, Inc. (NASDAQ: DOVR) is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery.

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