January 16, 2007 10:32 ET

Dow Jones Online Joins TACODA Audience Networks™

The Wall Street Journal Online, and Barron's Online Represent Affluent, Influential Audience of Seven Million Monthly Unique Users

NEW YORK, NY -- (MARKET WIRE) -- January 16, 2007 -- TACODA®, the world's largest behaviorally targeted online advertising network, today announced that the Dow Jones Online network of business and financial sites, including The Wall Street Journal Online, has joined TACODA Audience Networks™. Dow Jones Online also includes the Journal's vertical sites (,,, and, and Barron's Online.

"The various Dow Jones properties attract the kind of business decision-makers that every major B2B and B2C business advertiser wants to reach. By combining the more than seven million monthly Dow Jones user behaviors with audiences from other business-oriented and news sites in TACODA Audience Networks, we can provide advertisers with unparalleled online access to senior level business executives," says Curt Viebranz, TACODA's CEO. "In fact, we can now provide critical audiences in nearly every vertical category that advertisers have wanted at a price and performance comparable to portals or any traditional offline media."

"We have experience with a range of behavioral targeting providers and believe that TACODA is the right choice for the next phase of our continued sales growth," said Brian Quinn, Vice President of Advertising Sales and Marketing, Dow Jones Online. "Their Audience Networks provides us with the level of accuracy, speed and reliability we need for delivering targeted messages on our sites. This partnership gives us the ability to pinpoint Dow Jones audiences across the TACODA Audience Networks, increasing value for our advertisers."

Websites participate in the network by providing anonymous information about their visitors and/or by contributing impressions to serve brand advertisements. They receive compensation on a revenue share basis when their information is used to target ads elsewhere on the network, or when they receive targeted ads on their own site. This provides Web sites with a way to achieve new revenue streams, monetize their audience, and increase inventory yields.

In 16 months, TACODA Audience Networks™ has grown to more than 4,000 sites reaching over 150 million monthly unique users.

Just last month TACODA added nine major sites to its Audience Networks: New York Daily News; Career Builder, Inc; (Investor's Business Daily®); Merriam-Webster;; American Greetings;; International Herald Tribune; and Ziff Davis' 1UP Network.

Dow Jones Online is a network of business and financial news sites that includes The Wall Street Journal Online, the largest paid subscription site on the Web with 788,000 subscribers; the Journal's vertical sites (,,, and; Barron's Online, the site of America's premier financial weekly; and, a leading investing and financial news site. Marketers seeking to target business decision-makers or affluent and influential individuals can now reach more than seven million unduplicated, unique visitors per month across the Dow Jones network of sites.

TACODA®, Inc. ( is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent-pending technologies power TACODA Audience Networks™, which enable brand advertisers to target relevant messages to specific audience segments. Major US media partners include The New York Times Company, NBC Universal, Hoovers,,, and Tribune Interactive.


Contact Information

  • Contacts:

    George H. Simpson Communications
    o: 212.309.9068
    m: 203.521.0352
    Email Contact

    Dow Jones Online
    Christine Mohan
    o: 212-416-2114
    m: 347-371-1500
    Email Contact