NEW YORK, NY--(Marketwired - June 13, 2016) -
- Financial advisors can now enhance digital marketing and lead generation efforts with premium news from Dow Jones and tech startup Vestorly's content marketing platform
- The product will integrate exclusive, licensed content powered by Dow Jones, including The Wall Street Journal, with financial advisors' email newsletters, websites and social media feeds
- Vestorly to leverage its proprietary artificial intelligence platform and intuitive design to deliver this content and provide business intelligence for the financial services industry
Vestorly Inc., the leading content marketing and relationship analytics platform in the financial services industry, today announced a unique partnership with Dow Jones that will enable all Vestorly users to access Dow Jones content, including The Wall Street Journal, in order to engage clients and generate leads.
The product will integrate select Dow Jones news stories, features and commentary from around the globe with Vestorly's content marketing platform.
"The problem we're solving is that financial advisors had no way of sharing professional content with clients in a consumer-friendly, compliant way without purchasing multiple subscriptions and manually sifting through scores of articles," said Justin Wisz, CEO, Vestorly. "Financial advisors on Vestorly will be providing people with the desirable experience of accessing content like The Wall Street Journal, and leveraging it as a lead generation tool and highly credible client engagement touchpoint."
The integration leans on Vestorly's industry-leading artificial intelligence platform to enhance personalized email newsletters, provide visually compelling content for financial advisor websites, and support a viral lead generation feature that turns news-reading into business opportunities.
"Vestorly and Dow Jones will be providing a highly refined and specialized content experience, not just for financial advisors but more importantly for the audience they support", said Vestorly CPO, Ralph Pahlmeyer. "Vestorly has some of the world's leading data on what this audience likes to read and is leveraging this to maximize the experience for this audience."
Dynasty Financial Partners develops, sources and integrates management capabilities for some of the nation's leading independent investment advisors and was an early adopter of Vestorly. "Dynasty continues to seek out the most advanced digital marketing tools and content platforms. The Dow Jones-Vestorly partnership enables us to further provide Dynasty's independent Network of Advisors relevant content from The Wall Street Journal to engage clients and prospect," said Gordon Abel, SVP, Director of Marketing at Dynasty Financial Partners.
"We know financial advisors need a quick, easy and integrated news platform to be able to identify relevant stories and share such insights with prospects and customers. With our world-class reporting and Vestorly's intuitive, user-friendly interface, we are confident this partnership will give financial advisors the edge when it comes to engaging their audience with trusted and relevant content," said Joe Cappitelli, General Manager of News, Alerts and Data at Dow Jones.
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About Vestorly Inc.
Vestorly is the leading content marketing platform for the financial services industry, helping professionals use A.I. to stream personalized and compliant content to their audience and access new data on their behavior. Vestorly is a technology platform aiming to improve content management workflows with data science and intuitive user experiences and reinvent how an industry communicates. Learn more about Vestorly at http://www.vestorly.com/.
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest newsgathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (NASDAQ: NWS)(NASDAQ: NWSA)(ASX: NWS)(ASX: NWSLV).