Carlson Marketing

Carlson Marketing


October 14, 2010 19:07 ET

Downtown Flash Mob to Raise Awareness for Toronto East General Hospital

TORONTO, ONTARIO--(Marketwire - Oct. 14, 2010) - Toronto East General Hospital and Carlson Marketing Staff, friends and supporters gathered at the corner of Bay and King to get the attention of Toronto as the Toronto East General Hospital (TEGH) launched the final phase of the Hospital's Capital Expansion Campaign.

Nearly 100 dancers and volunteers took to the streets dancing and showing the Hospital's new HELP t-shirts and marketing material, provided by the hospital's pro-bono partner, Carlson Marketing. The event was used as a way to send an important message to the downtown business community about how Toronto East General Hospital delivers excellent quality care to its community and needs Toronto's support. To maintain its essential role in the face of a booming population and technological advancements, the hospital must embark on the most significant capital redevelopment campaign in its history. By investing $200 million, TEGH will expand, modernize and upgrade the Hospital site through the addition of a new multi-storey building and dramatic renovations and expansions of the current facility. 

The flash mob was followed by a press conference where Rob Devitt, President and CEO, of Toronto East General Hospital, Martha Barss, Senior Vice President of Carlson Marketing and Michael MacMillan, Co-Campaign Chair, shared some insight on the development and launch of the HELP campaign.

About Toronto East General Hospital

Toronto East General Hospital has been proudly serving the community of East Toronto since 1929, when it opened its doors as a 110-bed general hospital. Over the years TEGH has continually renewed its commitment to the community it serves. Today TEGH is a large, urban, full-service community teaching hospital, providing comprehensive care to a diverse population of 400,000, representing over 45 cultural and linguistic groups.

About Carlson Marketing

Carlson Marketing is the world's leading relationship marketing company – we design and deliver loyalty and engagement programs for some of the world's best known brands. Carlson Marketing Canada has offices in Toronto and Montreal. Globally headquartered in Minneapolis, MN, USA, Carlson Marketing has large regional offices in Toronto, London and Sydney. For more information, please visit:

Contact Information