October 19, 2015 13:00 ET

Downtown New York City Institution, MOSCOT, on Its Way to London

100-Year-Old Eyewear Brand Set for Arrival, December 2015

LONDON, UNITED KINGDOM--(Marketwired - Oct 19, 2015) -  Renowned worldwide for its iconic eyewear and born from the effortlessly cool Lower East Side of New York City, MOSCOT will open its first standalone shop in Europe at 37 Beak Street, in the heart of London's West End.

Founded by Great Grandpa Hyman who began selling ready-made eyeglasses from a pushcart on Orchard Street in 1899, the five-generation family business comes to London holding a true affinity with the Capital's classic and retro scenes -- a seamless fit into a location that, in of itself, is equally abundant with fashion heritage.

MOSCOT London will feature the brand's unmistakably quirky, signature aesthetic its New York City Shops are famous for -- bringing a fresh new vibe to Carnaby London -- and will showcase the Company's full breadth of timeless designs and classic iconic styles found stateside.

With three Shops in its home of New York City, MOSCOT entered the Japanese market earlier this year with its Tokyo offering and two years ago ventured across the Pacific to open its first Shop away from US shores in Seoul, South Korea. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical Shop.

For further information regarding MOSCOT please call Robin Clementson at I-AM on 0207 613 4114 or alternatively email

MOSCOT is a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals and MOSCOT Spirit Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear.

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