dPollution International Inc.
PINK SHEETS : RMGX

dPollution International Inc.
Reason Partners

September 14, 2010 15:57 ET

dPollution International Inc. (RMGX) Engages Award-Winning Advertising Agency to Develop International Branding and Marketing Campaign

Toronto-Based Reason Partners Will Help dPollution Increase Consumer Awareness, Open New Markets and Drive Sales.

MONTREAL, QUEBEC--(Marketwire - Sept. 14, 2010) - dPollution International Inc. (PINK SHEETS:RMGX), manufacturer of the patented dPollution fuel saver device for gas and diesel vehicles, is pleased to announce the appointment of Toronto's Reason Partners as its new advertising agency-of-record.

Led by internationally acclaimed advertising talent Peter Holmes, Reason Partners will help dPollution develop and execute a global branding campaign designed to increase consumer awareness, open new markets and drive sales.

"We're extremely excited to have taken this critical step in our strategy of building dPollution into a global household brand," said dPollution President and Chief Executive Officer Rocco Di Fruscia. "We chose Reason Partners because they have the strategic capabilities and creative firepower we need to achieve our business objectives and deliver value for our shareholders."

dPollution is a leader in the development of technology that improves the performance of gas and diesel engines. In extensive independent testing, the dPollution Fuel Saver has been shown to increase mileage up to 15%, reduce carbon monoxide (CO) emissions up to 85% and reduce un-burnt hydrocarbon (HC) emissions up to 80%.

The technology used in the fuel-saver device is owned by dPollution and has been patented in the USA, Canada, Mexico and Europe. With more than 250 million registered passenger vehicles in the U.S. alone, the global market potential of this technology is enormous.

"We're thrilled at the opportunity to build a brand identity for dPollution that will help the company enter markets around the world and establish strong relationships with its customers," said Reason Partners President and Creative Director Peter Holmes. "It's rewarding to partner with a visionary organization that is working hard to protect the environment and help people save money at the same time."

About dPollution International Inc.

dPollution (PINK SHEETS:RMGX) owns the exclusive manufacturing and distribution rights to a patented fuel-conditioning technology that reduces polluting emissions and increases mileage. dPollution's innovative products improve engine performance by causing fuel to combust more efficiently and completely. The technology works on all closed-combustion engines, including those used in cars, trucks, buses, trains and heavy equipment. For more information, visit www.dPollution.com.

About Reason Partners

An advertising agency based in Toronto, Reason Partners thrives on challenging conventional agency thinking. Reason Partners was founded by creative director Peter Holmes, who has won some 500 national and international awards for creative excellence. Reason Partners is committed to providing innovative, strategically sound creative solutions that make a positive impact on the client's bottom line. Current and previous clients include Valvoline, Land Rover, The Weather Network, Planter's Peanuts and Sears, to name just a few.

Forward looking statements

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of the 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. Risk factors listed from time to time in its news releases and its filings with the PinkSheet OTC Market Services may impact the Company's actual performance and future results. Actual outcomes and results could materially differ from what is expressed, implied, or forecasted in forward-looking statements.

Contact Information

  • dPollution International Inc.
    Rocco Di Fruscia
    President & CEO
    or
    dPollution International Inc.
    Public Relations
    Michael Di Pumpo
    514 586-3799
    dpollution@shaw.ca