SOURCE: Lifemax, Inc.

Lifemax, Inc.

March 03, 2010 10:00 ET

Dr. Bob Arnot and Lifemax Partner to Promote Mila and Chia

International Humanitarian to Serve as Chief Wellness Educator on Lifemax Advisory Council

ORLANDO, FL--(Marketwire - March 3, 2010) - Lifemax, a network marketing company known for Mila™, the world's healthiest whole raw food, has partnered with renowned physician and humanitarian, Dr. Bob Arnot. Dr. Arnot -- who believes in the fundamental value of whole foods nutrition and its power to combat the health issues associated with today's western fast food epidemic -- is the first official Advisory Council member to join Lifemax. 

As Lifemax Chief Wellness Educator, Dr. Arnot's vast knowledge and worldwide connections will help to expose Mila, a proprietary blend of Salvia hispanica L., more commonly known as chia, to the world. On the recent Founders' call in which Lifemax Founders Jim and Sherri Wear announced Dr. Arnot's involvement and introduced him to all Lifemax Independent Distributors worldwide, the Emmy award-winning medical correspondent recounted how he called governmental officials of Sudan in northeastern Africa. He requested that East African countries partner with Lifemax to do a test pilot program to grow chia using as much land as needed, with the ultimate hope of cultivating sufficient hearty crops with which to produce Mila and make it a staple product of the region. The governmental officials have opened their arms to embrace the opportunity in hopes that chia will be a sustainable crop that could change the continent of Africa.

In his new role, Dr. Arnot plans to unpack the story and hidden value behind "The Miracle Seed," an ancient Aztec-inspired superfood that is gluten-free, packed with omega-3s, protein, and antioxidants, and easy to incorporate into your favorite recipes. He will educate on Mila's myriad of daily uses and infinite compositional benefits geared towards improving health conditions, overall wellness, endurance and athletic performance.

"The chia story is an extremely complex one, as is the case in any really good story," commented Dr. Arnot. "The role of Lifemax Chief Wellness Educator is to pull together, validate and then precisely communicate and educate the public about the urgency for dietary change in America, the power of chia, the Aztec diet, and Mila. It is also important that we lay out all of the medical and nutritional advantages or Mila, and pull together diets, meal plans and therapeutic programs to the enormous benefit to the Lifemax Independent Distributors and to the public."

"We have been seeking, for the past 18 months, the perfect fit to head up the Lifemax Council," commented Sherri Wear. "We feel that Dr. Arnot's dedication to promoting nutrition awareness, coupled with his vision and mission, seamlessly parallel the Lifemax World Vision and our mission to guide followers towards a long and vibrant life."

About Dr. Bob Arnot:
Arnot is one of the most recognized names in medical and health professions, having served as the former chief medical editor and special foreign correspondent for NBC News. As a special correspondent, Arnot has covered numerous world-changing events, including the Gulf War, Iraq War, and wars in Somalia, Sudan, Rwanda, and Kosovo. He has reported on epidemic diseases from Ebola in Central Africa to AIDS in Zimbabwe, Botswana, and Malawi, to cholera in Bangladesh, Somalia, and Turkey. He has also reported from Pakistan prior to the United States' military response to the September 11 terrorist attacks. He has reported extensively on the threat of terrorism and strongly believes in humanitarian campaigns against terror as a way to break down worldwide terrorist organizations, their cells, and military training camps.

About Lifemax, Inc.
Lifemax is a network marketing company known for Mila™, its proprietary mixture of Salvia hispanica L. seed. Mila has been carefully selected to optimize bioavailability and maximize nutritional value with its blend of omega-3 fatty acids, antioxidants, fiber and phytonutrients. The chief mission of Lifemax, Inc. is to "Change the Health and Wealth of the World" by sharing the healthiest whole raw food and empowering our network of independent distributors to create financial freedom. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. To learn more about Lifemax, visit:

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