SOURCE: Dr. Eric Swanson

October 24, 2012 05:30 ET

Dr. Eric Swanson Plastic Surgery Center Introduces His Ideal Look Series

LEAWOOD, KS--(Marketwire - Oct 24, 2012) - Dr. Swanson is well-recognized among his colleagues as a strong advocate of evidence-based medicine. Recognizing the abundance of marketing hype in popular culture, Dr. Swanson set out over a decade ago to rigorously evaluate cosmetic surgery. In doing so, he has helped usher in a new era of scientific validation of cosmetic surgery. His Ideal Look series, subtitled "The New Science of Cosmetic Surgery," is the culmination of his extensive clinical research and experience, and is written to provide patients with all the relevant information they need to make an informed decision.

The Ideal Look book series consists of four volumes: Face, Facelift, Body, and Breast. Within their pages, Dr. Swanson walks the prospective patient through the concepts of modern cosmetic surgery in a clear and concise manner that is easy to understand. His chapters on "What to Expect after Surgery" are particularly geared to the patient's perspective. Dr. Swanson does not shy from explaining the limitations of the techniques and discussing complications, which are often given little attention in other publications. He suggests that the less surprises there are for the patient the better, arguing that information is the remedy for apprehension about having surgery.

The Ideal Look series is refreshingly free of gimmicky salesmanship. Dr. Swanson believes that the results should speak for themselves, and the hundreds of patient testimonials and photographs featured in the volumes do just that, and underline the benefits in self-confidence that can derive from cosmetic surgery. For the prospective patient looking to learn more without being "sold" there can be no better reference.

About Dr. Eric Swanson:

Dr. Swanson is a frequent presenter at national and international plastic surgery meetings. He has numerous publications in the top peer-reviewed plastic surgery journals and is recognized for his attention to detail and insistence on measurements to back up claims. He has published ground-breaking papers of the metabolic effects of liposuction, an award-winning MRI study of liposuction, and a new measurement system for analysis of breast surgery. His work was the first to objectively measure changes in apparent age after facial cosmetic surgery. Plastic Surgeon Dr. Swanson is a member of the American Society of Plastic Surgeons, certified by the Royal College of Surgeons of Canada, and a Fellow of the American College of Surgeons. He practices exclusively cosmetic surgery at his office in Leawood, Kansas. His website is

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