SOURCE: Cooler Heads Intelligence

Cooler Heads Intelligence

June 18, 2015 08:00 ET

Dr. Lauren Tucker, Veteran Marketer and Data Scientist, Launches Cooler Heads Intelligence

New Consultancy Strives to Increase Accessibility of Data Intelligence Expertise and Help Companies Execute Fearless, Fact Based Marketing Solutions That Improve Business Results

RICHMOND, VA--(Marketwired - June 18, 2015) - Dr. Lauren Tucker, former SVP of Martin Decision Sciences, and marketing and advertising veteran Neeraj Kulkarni have launched an advanced analytics and marketing intelligence consultancy, Cooler Heads Intelligence. The consultancy is designed as a crusade to make the power of data science accessible to a wider array of marketers. Cooler Heads Intelligence was incubated at The Martin Agency in Richmond, Virginia where the team operated as Martin Decision Sciences under the leadership of Dr. Tucker and deepened the agency's commitment to accountability and creativity.

Using the latest cutting-edge predictive analytics techniques, honed by leading tech giants like Amazon and Facebook, Cooler Heads Intelligence pledges to help clients predict the probability of success before they execute their marketing and advertising programs. Tucker realized there was a major opportunity in helping mid-market companies to access the power of predictive analytics without having to invest a fortune in time, talent and tools.

"Our business model incorporates best-in-class data providers that help us enhance our clients' data resources so that we can provide the robust, highly predictive intelligence that can change the game for a mid-market company," said Dr. Tucker. "We want to craft actionable data-driven decisions for today's marketer who suffers from data fatigue and a lack of tools and talent to navigate the realities of a mobile and highly personalized marketplace."

Gil Ozir, Managing Partner of AMR International, New York agrees. He states, "Cooler Heads Intelligence helped us distill highly valuable marketing intelligence for our client, leveraging cutting-edge data analytics to connect the dots between insights and marketing execution. We look forward to our continued association with Cooler Heads Intelligence."

The creation of Cooler Heads Intelligence was spurred by the desire of founders Dr. Tucker and Neeraj Kulkarni to build a truly accessible data sciences consultancy that combined education, training, data, and technology to provide middle market companies with the consultative support needed to turn data into actionable intelligence. "Having grown up in the executional environment of ad agencies, we are a new kind of marketing intelligence consultancy highly sensitive to the imperatives of execution," said Dr. Tucker.

"It's exciting to hear that Lauren and her team have launched Cooler Heads Intelligence," said Tom Jupena, Business Segment Manager for BFGoodrich. "Lauren's ability to translate enormous amounts of data into clear and actionable solutions is invaluable to any marketer seeking to better connect with their customer, and optimize every dollar in their marketing mix."

One of the rare minority owned firms in the data and technology space, Cooler Heads Intelligence is committed to being a champion for increasing diversity in the field. In partnership with the Boys and Girls Clubs of Metro Richmond, Cooler Heads Intelligence will invest a portion of its revenue to make data science and technology careers more accessible to women and underrepresented minorities.

About Cooler Heads Intelligence

Founded in 2014 by Dr. Lauren Tucker and Neeraj Kulkarni, Cooler Heads Intelligence is a marketing intelligence and advanced analytics consultancy that was incubated at The Martin Agency. Cooler Heads Intelligence capabilities include data-driven customer intelligence, market potential analysis, marketing investment consulting and consumer engagement campaign analytics. Located in Richmond, Virginia, Cooler Heads Intelligence's innovative approach to marketing analytics have helped companies like Kraft, Penske, TIAA CREF and BFGoodrich use the power of advanced analytics to close the gap between marketing strategy and execution. For more information, please visit www.coolerheadsintel.com.

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