SOURCE: IABC/DC Metro

IABC/DC Metro

September 22, 2010 15:48 ET

Dr. Mark Drapeau to Keynote IABC/DC Metro Silver Inkwell Awards

WASHINGTON, DC--(Marketwire - September 22, 2010) -  Dr. Mark Drapeau, the Director of Public Sector Social Engagement for Microsoft, will be the keynote speaker at IABC/DC Metro's annual Silver Inkwell Awards gala, scheduled for Tuesday, October 26, 2010 at the Hyatt Regency in Bethesda, Md.

The Silver Inkwell Awards recognize the premier business communicators in the greater Washington, D.C. area who demonstrate excellence in the field.

In his current role, Drapeau is involved in online and offline ways of creatively engaging Microsoft's diverse audiences working on the business of public sector, within public service, and towards public good.

An acknowledged thought leader, Drapeau says, "Memorable communications campaigns involve much more than click throughs. That is how the Silver Inkwell Award winners differentiate themselves from run of the mill pros as they are able to support business objectives beyond simply generating 'buzz.'"

At the gala, Drapeau will discuss the importance of focusing on outcomes as opposed to merely outputs; Government 2.0; and the impact of social media on everyone from the government to every day communicators.

"Dr. Drapeau is an expert on influence through innovation and technology," said Shonali Burke, ABC, president of IABC/DC Metro. "I'm looking forward to hearing him discuss the parallel between outstanding communications projects that demonstrate unique methods for measuring influence, and seeing the 'big picture' compared to traditional standard metrics."

Drapeau was previously Adjunct Faculty of Media and Public Affairs at George Washington University, and an Associate Research Fellow at the military's National Defense University. Prior to that, he studied animal behavior and neurobiology at New York University, the University of California, and the University of Rochester. He is a well-regarded writer on how technology and innovation affect people's lives for numerous blogs and magazines.

Registration is now open for the Awards gala. Purchase your ticket.

For more information, contact IABC/DC Metro Silver Inkwell Award co-chairs, Lauren Lawson or Michael Clendenin at silverinkwell@iabcdcmetro.org

About IABC/DC Metro
With nearly 600 members, IABC/DC Metro is a nonprofit professional development organization for business communicators, providing them with the knowledge and tools to ensure their communication outreach supports business objectives. The largest IABC chapter in the United States and the second largest worldwide, our members work in such diverse fields as corporate communications, marketing, advertising, public affairs, employee communications, media relations and shareholder relations.

Contact Information

  • IABC/DC Metro Media Contact:

    Katy Kain
    Tel: (703)267 2322
    E-mail: Email Contact
    Twitter: @IABCDC

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