SOURCE: NuVim, Inc.

January 06, 2011 08:10 ET

Dr. Paul Addis to Research Additional NuVim Benefits

PARAMUS, NJ--(Marketwire - January 6, 2011) - NuVim, Inc. (PINKSHEETS: NUVM), a leading provider of refrigerated and shelf stable ready-to-drink healthy beverages and powder mixes, announced today that it has signed an agreement with Paul B. Addis, Ph.D., to research the additional health benefits consumers are citing in testimonials of how NuVim is helping them in their daily activities. Anecdotal comments from consumers have encouraged Dr. Addis to engage in more meaningful research to assist in understanding the reasons drinking NuVim could have new health benefits that range from better focus in autistic children, consistent and timely digestion in Alzheimer's patients, higher activity level in people over 60 and improved quality of life of people in assisted living facilities. Research will focus on why people talk about the overall well being they feel after consuming NuVim over time.

About Paul B. Addis: Dr. Addis is Professor Emeritus, Food Science and Nutrition, University of Minnesota. Dr. Addis has published more than 100 original research articles on many subjects including antioxidants, lipid oxidation and free radicals in human health and frequently is asked to lecture on topics like food additives, toxicology, nutrition, heart disease and cancer. He is a Fulbright Scholar and holds patents on the expansion of the chemical structure of insoluble fiber to improve functionality. Dr, Addis is one of the founders of Fiberstar, a corporation involved in the development of ingredients for foods and cosmetics. He currently also serves as a Director of Nutrition Research, Botanic Oil Innovation, Inc., Spooner, Wisconsin. In addition, he is a consultant to the Department of Bioproducts and Biosystems Engineering at the University of Minnesota. Paul has also consulted for Pillsbury, General Mills, Hormel, Kemp's Fisheries, Pacific Grain Products and many others.

During his 37 years at the University of Minnesota, Dr. Addis had the opportunity to work with some of the leading medical centers including Mayo Clinic, University of California at Davis, University of California at San Diego and the University of Washington in Seattle.

Dr. Addis commented, "I am pleased to begin the NuVim research because I have seen for myself the benefits derived from drinking NuVim on a regular basis. I am also excited to be NuVim's Director of Nutrition Research. I have followed NuVim for some time and have become a serious investor in NuVim stock."

About NuVim: NuVim® is a one-of-a-kind healthy beverage that is sold in the refrigerated juice section in half gallon plastic bottles. Based on the results of an extensive research and development project that spanned over 30 years, NuVim helps maintain a strong immune system, enhances vitamin and mineral absorption, especially calcium, and improves digestion with its exclusive ingredient NutraFlora, a clinically proven natural prebiotic fiber. NuVim also contains whey protein and essential minerals and vitamins. The whey protein concentrate is known to help muscle flexibility, promote healthy joints and improve athletic performance. There are very few beverages on the market that have real nutritional values. Most are variations of flavored, colored sugar water in either carbonated or non-carbonated forms. With only 45 calories per 8 ounce serving and its nutritional values, NuVim could be considered the "Best Thing You Can Drink." After drinking NuVim for 30 days, NuVim guarantees you will Feel the Difference. NuVim has no high fructose corn syrup, no lactose, no cholesterol, no fat, no artificial colors or flavors and no caffeine.

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