SOURCE: ValueCentric, LLC

September 04, 2007 08:00 ET

Dr. Reddy's Selects ValueCentric® to Provide Supply Chain Visibility, Enhance Fee for Service Compliance Measurement

ORCHARD PARK, NY--(Marketwire - September 4, 2007) - ValueCentric®, the leading provider of on-demand data management and performance analytics to the pharmaceutical industry, today announced the newest addition to its growing customer base -- Dr. Reddy's Laboratories. Dr. Reddy's will use ValueCentric's industry leading platform, ValueTrak®, to increase product visibility throughout its supply chain, improve sales forecasting, and enhance its marketing programs and financial management.

Dr. Reddy's produces and markets finished dosage forms, active pharmaceutical ingredients and biotechnology products in more than 100 countries and conducts research in the areas of diabetes, cardiovascular, inflammation and cancer.

In making the announcement, Dave Janca, ValueCentric's Founder and CEO, remarked: "We are pleased to include Dr. Reddy's among our world-class customers, and we are confident that the comprehensive ValueTrak application will closely align with their aggressive growth plans. ValueTrak will allow Dr. Reddy's to more effectively utilize data made available to them from their customers through real-time Electronic Data Interchange (EDI) transactions. These transactions include the ability to view Sales and Inventory at the Distribution Center and Outlet levels as well as review incoming orders for allocation and shipment. The EDI data is converted into critical information such as current service levels, lost sales status, open order quantities, days on hand (DOH) metrics, actual versus forecasted sales."

After naming ValueCentric as their data analytics provider, Jeanmarie Dunk, Dr. Reddy's Vice President, Sales Operations, noted: "By utilizing the data made available to us in ValueTrak in near real-time we plan to achieve a positive return on investment through immediate improved control over our product movement and inventories. ValueTrak will help us to re-direct sales force alignment and related marketing efforts, in addition to improved financial results resulting from more strategic product analysis and placement."

"ValueCentric continues to extend the ValueTrak platform, including recent enhancements such as Class of Trade and Ad Hoc Reporting modules. We are committed to providing world-class pharmaceutical companies like Dr. Reddy's with the best analytical data services available in the pharmaceutical industry through ValueTrak's secure, Sarbanes-Oxley compliant, on-demand environment that offers infrastructure savings, rapid implementation, seamless upgrades and real-time data management," Janca added.

About ValueCentric:

ValueCentric, LLC® is the leading provider of on-demand data management and performance analytics to the pharmaceutical industry. Through its secure, Sarbanes-Oxley compliant hosted data service, ValueTrak®, the company analyzes manufacturers' sales, inventory, service levels and supply chain data. Serving world-class customers such as AstraZeneca, P&G Pharmaceuticals and Johnson & Johnson, ValueCentric's best-in-class technology strengthens and enhances the profitability of relationships between suppliers and the finished goods forward participants in their supply chain. To learn more, please visit or contact Joe Bovi, Vice President, Sales, at 716-972-1600.

Contact Information

  • Contact:
    Joe Bovi
    Vice President, Sales