SOURCE: Dr. Rick Rosen

Dr. Rick Rosen

May 23, 2016 17:20 ET

Dr. Rick Rosen Now Offering Kybella(C) Double Chin Treatment

NORWALK, CT--(Marketwired - May 23, 2016) - Ever look at a selfie and say, "Dang, there's that submental fullness again." Probably not. But you might be one of the 67% of the public who are embarrassed, frustrated and just plain annoyed with the dreaded double chin, the more popular name for submental fullness.

So many consumers use their photo daily on Facebook, Twitter and other social media platforms. They take spur-of-the-moment pictures and send them to friends and family via smartphone. In decades past, photos were special events and posed.

Now they feel 24/7. People see photos of themselves on a daily basis. And many don't like what they see.

Kybella© to the Rescue

Cosmetic surgeon Dr. Rick Rosen says that selfies and social media are behind the growing demand for a remedy for a double chin. Medical science has come to the rescue with the Kybella© Double Chin Cosmetic Treatment. Dr. Rosen's clinic is now offering this double-chin remedy.

The procedure is non-invasive and takes just two to three visits of 30 minutes each. The physician injects the Kybella©, and over the course of two or three visits, it eliminates the double chin.

This injectable is the only treatment approved by the Federal Drug Administration for contouring and improving the look of submental fullness, and the chin fat that goes with it.

Why Worry About Chin Fat?

Double chins were considered the norm for people of a certain age and weight until recent decades. Since there were far fewer photos available, the condition wasn't constantly in people's faces, so to speak, the way it is today. At the same time, there also wasn't a simple, affordable solution.

But with the age of smartphones and video chats, patients started complaining to cosmetic surgeons about looking older and heavier than they wanted or felt. Science heard and responded with a solution -- Kybella©.

The treatment has taken off. It appeals to patients because it doesn't involve surgery and the results happen quickly.

What Is Kybella©?

Called "liposuction without the surgery," Kybella© is made of deoxycholic acid, a substance which actually mimics a chemical that the body makes to absorb fats. It is able to destroy the cell membranes in the area where it is injected.

That means when it is injected into chin fat, the fat cells are eliminated. They no longer have the ability to store or accumulate fat.

What Is the Treatment Like?

At the first visit, the doctor gives the patient several injections of Kybella© in the area holding the excess fat. The entire treatment takes about half an hour. For discomfort following the visit, the patient can ice the area and take an over-the-counter pain reliever.

Most patients need a total of two to three visits to get the results they want. These are typically spaced about 30 to 60 days apart.

Work with an Expert

For over 20 years, Dr. Rick Rosen has been practicing as an aesthetic and reconstructive plastic surgeon. Board certified with the American Board of Plastic Surgery, he is a fellow of the American College of Surgeons.

He received the title "Best Plastic Surgeon" by Consumers Council of America and has been part of the Castle and Connolly's list of the area's best plastic surgeons.

His philosophy is simple: really listening to each patient, understanding what she wants to achieve, and then making it happen.

Over the years he has been practicing, Dr. Rosen has earned a reputation for attention to detail. The entire staff at RR Cosmetic & Reconstructive Plastic Surgery is committed to treating each person who comes in for a procedure with care and respect.

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