SOURCE: Merck

May 16, 2011 10:00 ET

DR. SCHOLL'S® FOR HER and Dress For Success Invite Public to Help Women in Need

Donation Effort and Facebook Campaign Help Inspire Confidence in Women Who Are Taking Steps Toward Improving Their Lives

WHITEHOUSE STATION, NJ--(Marketwire - May 16, 2011) - Merck Consumer Care, the makers of DR. SCHOLL'S® FOR HER, today announced an interactive campaign to support Dress for Success Worldwide, an international nonprofit organization that offers professional attire, a network of support and career development tools to women entering the workforce. The program will help empower women by contributing confidence-inspiring footwear and insoles to help keep them comfortable while interviewing for jobs.

"At Dress for Success, we're providing women with the tools they need to thrive professionally, which includes learning to feel comfortable in their own skin," said Joi Gordon, CEO of Dress for Success Worldwide. "Through this partnership, which focuses on inspiring confidence through professional attire, our clients will be one step closer to starting a successful career."

A major part of preparing for a job interview is choosing the proper outfit, and the right shoes are an essential component to feeling comfortable and confident. In fact, a recent study(1) found that 94 percent of women say they feel good when their feet feel good, while 81 percent wish their feet were less tired or achy at the end of day. The partnership with Dress for Success is one step in an effort to prevent Fabulitis™ -- the discomfort caused by the decision to wear uncomfortable, yet fabulous shoes -- for all women.

Here's how consumers can fight Fabulitis™ with DR. SCHOLL'S® FOR HER Footcare products and help make a difference in the lives of women in need:

  • Visit www.facebook.com/drschollsforher to vote on the most confidence-inspiring shoe style from now until August 26, 2011. Votes will help determine the style of shoes donated to Dress for Success as part of a $25,000 stylish shoe donation from the makers of DR. SCHOLL'S® FOR HER. Every pair of donated shoes will also be matched with a DR. SCHOLL'S® FOR HER insole, helping women to feel more comfortable as they step into a new direction.
  • For every purchase of a DR. SCHOLL'S® FOR HER insole or insert from July 11 - July 17, 2011, a $0.25 donation will go to Dress for Success Worldwide (a minimum donation of $25,000).

"DR. SCHOLL'S® FOR HER is committed to providing women with footcare solutions to get them through the day comfortably," said Jay Morgan, head of research and development for DR. SCHOLL'S. "We know that comfort and confidence go hand in hand, and our goal is to support Dress for Success in its efforts to help women in search of jobs get back on their feet."

For more information, visit www.facebook.com/drschollsforher.

About DR. SCHOLL'S®
DR. SCHOLL'S® is America's #1 brand of footcare products, providing comfort to millions for over a century. Today, DR. SCHOLL'S® FOR HER is the first and only full line of footcare products designed specifically for women. From pedicure products to insoles for your favorite pair of heels, DR. SCHOLL'S® FOR HER enables women to look and feel fabulous.

About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 110 cities in the U.S., Australia, Canada, Ireland, Mexico, the Netherlands, New Zealand, Poland, the UK and the West Indies. To date, Dress for Success has helped more than 600,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

About Merck Consumer Care
Today's Merck is a global healthcare leader working to help the world be well. Merck Consumer Care, or MSD Consumer Care outside the United States and Canada, is the global consumer products division of Merck & Co, Inc. Each day, millions count on one or more of our brands that help prevent or treat various common conditions. These include some of the world's most-trusted brands such as CLARITIN for allergies, COPPERTONE for sun care, DR. SCHOLL'S for foot care and many more. Merck Consumer Care is committed to continuing its tradition of innovation by developing and delivering new and accessible over-the-counter health solutions to people around the world.

Merck. Be well. For more information, visit www.merck.com.

(1) StrategyOne Consumer Study conducted on behalf of Dr. Scholl's for Her (January 2011)

Contact Information

  • Media Contacts:
    Amy Rose
    (908) 473-5161

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