SOURCE: The Weight Loss Doctor - Terry Simpson

March 07, 2007 10:00 ET

Dr. Terry Simpson Speaking at "Bariatric Surgery Centers of Excellence" Conference in San Francisco

"The Weight Loss Doctor" to Address Medical Professionals About Effectively Marketing Their Bariatric Surgery Offerings to New Markets

PHOENIX, AZ -- (MARKET WIRE) -- March 7, 2007 -- Dr. Terry Simpson, one of the leading LAP-BAND bariatric surgeons in the Western United States, joins a distinguished panel of bariatric weight loss surgery experts at the premier bariatric surgery services conference hosted by Active Communications International (ACI).

The "Bariatric Surgery Centers of Excellence" Conference will be held March 8 - 9 at San Francisco's Fairmont Hotel. A full roster of panelists and subject matter experts can be found at Dr. Simpson's session, titled "Advertising Doesn't Work" on March 9 from 9a - 10:30a, will primarily discuss an integrated approach to developing, implementing and marketing a successful outpatient program for LAP-BAND surgery. Specific areas the session will cover include:

--  Which media works, and which does not;
--  Why hospitals are ineffective partners;
--  The use of weight loss surgery in non-morbid patients

Dr. Simpson, known by patients and industry peers as The Weight Loss Doctor, is the Managing Director of the Arizona Bariatric Center -- one of the largest bariatric surgery centers in the Southwestern U.S. He is a celebrated author, having penned 4 books about pre- and post-op preparation, nutrition and care for bariatric patients. Further, as a recognized expert among bariatric surgeons, he hosts a popular bariatric lecture series, and is a guest-speaker at major bariatric events around the country.

"Increasingly, we are finding that people with as little as 50 to 150 lbs to lose are coming to our practice looking for a solution to their weight loss problems," said Dr. Terry Simpson. "These are people who have tried every diet, every fitness program, and every over-the-counter solution available in the market and are looking for a safe, healthy surgical alternative. LAP-BAND surgery -- our specialty -- is fast becoming as popular as elective plastic surgery among people looking to improve their health and well-being by losing their extra weight. Bariatric surgery is no longer just for the morbidly obese, and knowing how to market to the non-obese market is critical to bariatric practices," concluded Simpson.

The LAP-BAND procedure is a less-invasive bariatric surgery that uses a band placed where the esophagus and small stomach meet essentially acting as a built-in 'portion control' mechanism thereby managing the patient's food intake, and allowing them to lose weight naturally and with nutritional balance. LAP-BANDs can be easily adjusted via a port inserted under the patient's skin. Injections of saline into the port will cause the LAP-BAND to either expand or contract thereby resizing the pathway for food, and dispensing portions on a patient's individual requirements. The LAP-BAND is also 100% reversible.

About The Weight Loss Doctor - Dr. Terry Simpson

Dr. Simpson has been doing weight loss laparoscopic surgery since 1991. He is a leading LAP-BAND bariatric surgeon in the Western U.S. and has performed over 500 LAP-BAND surgeries at The Arizona Bariatric Center in Phoenix, Arizona, more than have been performed in all of Arizona and California combined.

Dr. Simpson received his undergraduate, graduate, and medical degrees from The University of Chicago, and conducted his surgical residency at Virginia Mason Medical Center in Seattle. He is a member of the American Society of Bariatric Surgeons, and is a Fellow in The American College of Surgeons. He is a certified proctor for Allergan, the manufacturer of the LAP-BAND -- uniquely qualifying him to teach other surgeons around the country and the world how to perform the LAP-BAND bariatric procedure.

A full listing of Dr. Simpson's services, books and other products from The Weight Loss Doctor can be found at For more information about the LAP-BAND procedure, please visit

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