November 19, 2014 08:30 ET

DRAFT Investment App Puts Power Back Into the Hands of Investors

Ability to Lower Fees and Simplify Goals Changes Entire Investment Market Landscape

SAN JOSE, CA and AUSTIN, TX--(Marketwired - Nov 19, 2014) - DRAFT, the world's first mobile app-based investment tool built entirely around community, today announced public BETA plans at DEMO Fall 2014. DRAFT helps self-directed investors make smarter decisions by demystifying the complexities of investing and lowers the amount of fees investors pay while educating them on simpler ways to achieve investment goals.

"After traveling the country and vetting hundreds of companies on our DEMO Tour, we are excited to bring DRAFT as one of the few selected companies launching new products solving big problems at DEMO Fall 2014," said Erick Schonfeld, executive producer of DEMO. "DRAFT has the potential to be a game-changer."

DRAFT is the first application of its kind that provides insight and guidance to common and professional investors by leveraging crowd sourced data. The app allows users to pull all their investment accounts into one single location and compare performance, fees and asset allocation against real portfolios from other users. Investors that determine they are the highest performers now have peace of mind they are doing the best they can, while users not performing as well can alter their investment strategy to "draft" off the top performers -- highlighting the benefit of community.

"The investment industry is broken and we all know it. This mobile app, DRAFT, will put knowledge and insight back into the hands of the investor," stated Jason St. Peter, founder and CEO. "And with knowledge comes the power to fix what is broken."

Since investor fees across a single investment portfolio can easily reach $350K+ by the time a 35 year old retires. DRAFT's platform focuses solely on diversification strategies and low fee options to fill potential investment opportunities. For those consumers who prefer the use of financial advisors, DRAFT's application can be used to help investors have better conversations with their advisors by providing them the confidence to ask the right questions around fees and diversification.

"We hope that by providing this data in a new comparative fashion, we can bring light to a problem most people don't even realize they have," said Brad Lawler, founder and CTO. "If I asked you to write me a $350K check today to manage your money, you would probably say you're crazy -- but yet thousands of people are doing just that every day. We want to change that."

To participate in their BETA users should sign up at DRAFT plans to release users in stages to continue fine-tuning the application until they come out of BETA.

DRAFT is an Austin, Texas-based investment application company that offers community-based investment solutions. The DRAFT app helps self-directed investors make smarter decisions by demystifying the complexities of investing and lowers the amount of fees investors pay while also educating users on simple strategies to reach investment goals.

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