SOURCE: Drawbridge, Inc.

Drawbridge, Inc.

April 23, 2014 09:00 ET

Drawbridge Advances Cross-Device Advertising Platform With Desktop Ads, Dynamic Creative, and Upgraded Self-Service Reports

SAN MATEO, CA--(Marketwired - April 23, 2014) - Today Drawbridge, the leader in cross-device advertising, announced the addition of three major new features to its Cross-Device Advertising Platform: the ability to serve desktop display ads, support for dynamic creative, and an enhanced self-service reporting dashboard. Each of these features makes it even easier for advertisers and agencies to serve more relevant ads and measure brand performance across platforms.

"Our goal is to expand cross-device advertising through our intuitive, self-service, cross-device platform, and these product enhancements provide new ways for our partners to reach users and maximize return on ad spend," said Drawbridge VP of Product, Rahul Bafna. "We continue to add new features to our platform that allow advertisers to extend their best-practices across devices." 

"As mobile continues to prove its impact through the entire purchase cycle, the intelligent use of consumer data and cross-platform targeting will become essential tools for marketers and advertisers. The ability to run desktop ads and mobile dynamic creative using true cross-device user data is an ideal scenario for any advertiser," said Michael Lieberman, Co-President of Joule, a full-service global mobile marketing agency within the WPP agency network. "These enhancements bring even more value to Drawbridge's cross-device platform and we look forward to creating smart, scalable campaigns for our clients."

Desktop Ad Serving
A recent Google study indicated that 90% of consumers use multiple devices sequentially to complete a task over time, including online shopping and planning trips. Given this trend, marketers need to leverage mobile data to offer more relevant desktop ads, as well as properly attribute conversions across devices. Drawbridge's full-stack, cross-device solution now offers advertisers the ability to use Drawbridge's cross-device data to run smarter desktop campaigns.

Dynamic Creative
Advertisers can now serve ads with dynamically generated creative elements, including local-specific offers and product retargeting, through the Drawbridge Cross-Device Advertising Platform. Custom circulars by location have long been staples for big-box stores, car dealerships, and other brick-and-mortar outlets, and with dynamic creative, brands can now re-engage users across devices with tailored advertisements.

Enhanced Self-Service Reporting
Analytics and campaign insights are valuable tools for marketers to study in order to maximize return on ad spend, and Drawbridge's self-service, cross-device campaign reporting tools have been significantly upgraded to reflect these needs. In addition to showing campaign performance across devices, all reports in the dashboard are now generated in real-time, including new video and rich media engagement rate reports.

Desktop ads, dynamic creative, and enhanced self-service reporting are available now on the Drawbridge Cross-Device Advertising Platform.

About Drawbridge
Drawbridge has developed the first machine-learning ad technology to leverage insights from cross-device signals allowing advertisers and marketers to reach targeted audiences across multiple devices. Through its innovative technology, the company is able to gain insights and a much deeper understanding of audience behavior. Drawbridge works with six of the top seven online travel agencies, eight of the top twelve flash sales retailers, as well as top companies in local services, online payments, subscription media, and dating verticals. The company is located in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital. For more information, visit http://drawbrid.ge/.

Contact Information

  • Contact:
    Mike Murphy
    Communications Manager
    Drawbridge, Inc.
    Phone: 650.513.2323 x2005
    Email: mike@drawbrid.ge

    Drawbridge Headquarters:
    2121 S. El Camino Real, 7th Floor
    San Mateo, CA 94403
    www.drawbrid.ge