SAN MATEO, CA--(Marketwired - April 03, 2014) - Today Drawbridge, the leader in cross-device advertising, announced the addition of video ads to the company's cross-device solutions, allowing advertisers to reach over one billion devices in the United States, Great Britain, Brazil, Germany, China, and other major markets with high-quality video placements on brand-safe inventory. The company will host video ads directly, as well as partner with trusted third-party video ad platforms, allowing agencies and advertisers to upload and manage video assets through the self-service cross-device platform, or continue their existing video ad serving relationships.
"With eMarketer reporting video ad completion rates of roughly 47% overall, and key verticals such as automotive and consumer packaged goods seeing completion rates of up to 80%, we're excited to offer cross-device digital video to our large base of brand advertisers to help those brands deliver relevant ads to engaged audiences," said Drawbridge VP of Product, Rahul Bafna. "We've also expanded our reporting dimensions to provide full measurement of all common video metrics, including completion rate, viewability, and drop-off points, in addition to impressions, clicks and cross-device frequency."
Drawbridge is building strategic partnerships with leading video ad platforms to enable current and prospective clients to reach hundreds of millions of users across their devices. MoPub, the leading mobile ad serving platform and exchange for applications, is the first to partner with Drawbridge and integrate its platform with Drawbridge cross-device solutions.
"Drawbridge has built a robust suite of cross-device advertising solutions, and we're excited to be working with them. This technology adds great value to our video inventory," said MoPub Director of Exchange, Janae McDonough. "Partnering with Drawbridge provides immediate benefits to our clients, as well as advances video advertising in general."
Cisco forecasts that over two-thirds of the world's mobile data traffic will be video by 2018, increasing 14-fold between 2013 and 2018. As video becomes a more prominent advertising medium, Drawbridge provides an opportunity for brands to deliver more relevant video ads, recapture valuable audiences, and create new customers through retargeting users from desktop on mobile devices. This functionality is made possible by the Drawbridge "Bridging Algorithm," a proprietary device-pairing technology.
Drawbridge Cross-Device Video Ads are available now in a variety of standard lengths and formats to best suit the objectives of any cross-device advertising campaign. For more information, download the Drawbridge Video product sheet.
Drawbridge has developed the first machine-learning ad technology to leverage insights from cross-device signals allowing advertisers and marketers to reach targeted audiences across multiple devices. Through its innovative technology, the company is able to gain insights and a much deeper understanding of audience behavior. Drawbridge works with six of the top seven online travel agencies, eight of the top twelve flash sales retailers, as well as top companies in local services, online payments, subscription media, and dating verticals. The company is located in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital. For more information, visit http://drawbrid.ge/.