SOURCE: Drawbridge, Inc.

Drawbridge, Inc.

February 17, 2015 12:00 ET

Drawbridge Leads Industry in Consumer Choice With NAI Certification and Universal Cross-Device Opt-Out

SAN MATEO, CA--(Marketwired - February 17, 2015) - Drawbridge announced today that it has strengthened its industry leadership position with the most comprehensive and transparent choices for consumers to understand and control how they are marketed to across devices. Through its membership in the Network Advertising Initiative (NAI) and offering of a proprietary one-click cross-device opt-out, Drawbridge sets a new standard with its consumer-first approach to relevant marketing across all devices.

"Consumers deserve transparency, choice, and simple options for controlling how they are being marketed to," said Drawbridge VP of Product Management, Rahul Bafna. "We see great value in the opt-out mechanisms provided by the NAI and other self-regulatory industry organizations, and we've gone a step further by building our own proprietary cross-device opt-out. We're committed to raising the bar for transparency and accountability in our industry."

The Drawbridge Universal Opt-Out enables consumers to choose whether or not they receive relevant ads from Drawbridge across all of their connected devices with a single click. When a consumer elects to opt-out, Drawbridge completely removes the consumer's associated devices from its Connected Consumer Graph™.

The NAI is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. The organization promotes the health of the digital advertising ecosystem by developing and enforcing high standards for the collection and use of data for online advertising purposes.

"The Opt-Out Mechanism utilized by Drawbridge is characteristic of NAI's dedication to both consumer privacy and business innovation," said NAI President and CEO Marc Groman. "We are pleased to welcome them as the newest members of NAI."

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About Drawbridge
Drawbridge is the leading cross-device identity company building technology that fundamentally changes the way brands connect with people. By leveraging its Connected Consumer Graph™, which includes more than one billion consumers across more than three billion devices to date, Drawbridge enables brands to have seamless conversations with consumers across their computers, smartphones, tablets, and connected TVs. Drawbridge provides visibility into how consumers interact with brands across devices along the path to purchase with a true, unified, cross-device consumer view. The company gives marketers unparalleled insight to consumer behavior both online and offline to drive better results -- from creating brand awareness to driving incremental sales. The company is headquartered in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital. For more information visit http://drawbrid.ge.

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