SOURCE: Altoids

February 07, 2007 12:06 ET

Dread Valentine's Day?

Wrigley's ALTOIDS® Reveals the Dark Side of Valentine's Day at a Curious and Original Chocolate Shoppe

CHICAGO, IL -- (MARKET WIRE) -- February 7, 2007 --

What: Sick of all the Valentine's Day hype? Unattached and glad about it? In the week leading up to Valentine's Day, Altoids invites the lovesick, lovelorn and Cupid-wary of Chicago to a sanctuary from all the romantic overtures. At the Altoids Chocolate Shoppe in Lincoln Park visitors can:

--  Enjoy new Altoids Dark Chocolate Dipped Mints in peppermint, cinnamon
    and ginger
--  Share your most miserable breakup story for a chance to win a free
    year's supply of Altoids
--  Grab a cup of free cup of coffee and a cupcake from Angel Food Bakery
    at the Altoids coffee bar (hey maybe you might meet someone cute!)
--  Find the perfect anti-Valentine's Day card suitable for a recent or
    imminent break-up (who needs Hallmark?)
--  Pick up a limited edition T-shirt by NY-based menswear designer Yoko
    Devereaux (limited quantities)
--  Pass the time on Valentine's Day with a free quirky Subversive Love
    Stinks "do-it-yourself" cross stitch kit (limited quantities)
When: An entire anti-love filled week from Thursday, February 8 through Valentine's Day, Wednesday, February 14. Open every day from noon until 10 p.m.

Where: Altoids Curious and Original Chocolate Shoppe
       912 W. Armitage Ave., Lincoln Park

Why: New Altoids Dark Chocolate Dipped Mints has a "curiously strong" opinion about Valentine's Day. For those exhausted by the unrestrained sentimentality of Valentine's Day, the Altoids Curious and Original Chocolate Shoppe is a haven for the bruised, broken or blackened heart. For those unlucky in love, just what the doctor ordered this Valentine's Day. And let's not forget, Wrigley LOVES Chicago!

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