SOURCE: athleticBaby

March 04, 2008 12:56 ET

DREAM TEAM! athleticBaby and K's Kids Debut Innovative New Toy Line

athleticBaby, Creator of the Award-Winning Children's DVD Series, Continues to Promote a Healthy, Active Lifestyle for Children With the Launch of Hands-On Plush Toys for Babies and Toddlers

DALLAS, TX--(Marketwire - March 4, 2008) - athleticBaby (www.athleticbaby.com), creator of award-winning sports and fitness DVDs for children, is proud to announce their exciting new partnership with K's Kids, the prestigious developer of hands-on toys for babies and toddlers. Together this "dream team" will produce the athleticBaby by K's Kids line of sports-themed toys launching globally this month at the American International Toy Fair in New York.

The toy products were conceptualized by athleticBaby to fully complement their mission of encouraging a physically active, healthy lifestyle in young children. The toys are designed and manufactured by K's Kids, an award-winning market leader in innovative products for babies and toddlers, whose products are available in 53 countries. "K's Kids has been the ideal partner for this project, bringing their team's creativity, experience and design savvy to our unique toy line," says CEO Karen Foster. She adds that each hands-on toy will be packaged to include a 5-minute SNEAK PREVIEW DVD from athleticBaby's award-winning series, further encouraging the multi-sensory experience.

The Ohio Art Company is the primary U.S. distributor for the athleticBaby line, and has handled U.S. distribution for K's Kids products since 2005. "We are extremely pleased to be working with the team at Ohio Art," says Foster. "They have been very supportive of our concepts and incredibly pivotal in bringing this project to life. We are very excited to introduce a line of toys that encourages an active lifestyle from very early childhood," says Martin Killgallon, Senior Vice President of Marketing and Product Development, the Ohio Art Company.

Many of the toys will be incorporated into athleticBaby's "Little Athletes Program," a six-stage program for children 3 months to 4 years-old which is designed to promote gross motor skill development, hand-eye coordination, socialization and the interest in early sports participation and energetic play. The program launched at the Plano Sports Authority, a youth sporting facility in the Dallas area, early in 2007. athleticBaby will begin marketing "The Little Athletes Program" nationwide in 2008.

The good news for LEAD-WARY parents is that all athleticBaby by K's Kids products are high-quality and entirely plush. "Our commitment to the health and safety of our users has always been our top priority," says Karen Foster. She adds, "That is precisely why we partnered with K's Kids, a company focused on the same high standards and who shares the same commitment with their toy lines."

The "dream team" of athleticBaby and K's Kids brings new, exciting and safety-first options to the toy industry while furthering the goal of introducing young children to a healthy, active lifestyle. For more information, go to www.athleticbaby.com.

About athleticBaby: athleticBaby, headquartered in Dallas, Texas, creates and markets a unique line of DVDs to help promote healthy, active living by introducing infants and toddlers to physical activity and sports. Extending the athleticBaby mission, "The Little Athletes Program" is a specially designed series of hands-on activity classes.

About K's Kids: Launched in 1997, K's Kids is a series of toys specially developed for babies and toddlers. Using the best and the safest materials to produce toys that are adorable, educational and fun to play with, K's Kids toys are selling in over 53 countries and enjoyed by millions of babies and toddlers. The product development team includes psychologists, child development experts and parents. K's Kids concepts have been highly recognized by the toys industry and have won a number of world renowned awards.

About Ohio Art: Established in 1908 and headquartered in Bryan, Ohio, the Ohio Art Company is one of the world's best known toy companies and creators of the famous Etch A Sketch® drawing toy. Visit the Ohio Art Web site at: www.ohioart.com.

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