SOURCE: Dreamfields Pasta

Dreamfields Pasta

January 25, 2012 16:04 ET

Dreamfields Launches Program to Salute Diabetes Friends Forever™: Who's Your DFF?

MINNEAPOLIS, MN--(Marketwire - Jan 25, 2012) - Nearly 105 million Americans are living with diabetes or pre-diabetes today -- and need a helping hand more than ever. Dreamfields Pasta is kicking off a one-of-a-kind program meant to spread awareness of this growing phenomenon while recognizing those who help make living with this disease a manageable experience.

Beginning February 1, Dreamfields will be calling for entries in the "DFF: Diabetes Friends Forever" program, encouraging participants to identify outstanding DFFs that are making a difference in the lives of people with diabetes or pre-diabetes. DFFs can be friends, family members, caregivers or healthcare professionals like dietitians, diabetes educators, doctors, nurses and pharmacists.

In addition to honoring DFFs, the program also provides education on the value of making smart health and wellness choices like exercising more and incorporating better-for-you food options -- like Dreamfields high-fiber/low-digestible carb pasta -- whenever possible.

"Many of us have a BFF (Best Friend Forever) that we look to for encouragement and support," said Mike Crowley, president of Dreamfields. "But those with diabetes or pre-diabetes need someone who can also understand a diabetic lifestyle. That's what we call a DFF -- Diabetes Friend Forever. With the incidence of Type 2 diabetes almost doubling over the past decade, there is no better time to communicate the seriousness of the disease -- and salute those who help others manage the disease in their daily lives."

Participating in the "DFF: Diabetes Friends Forever" program is easy. Simply visit www.diabetesfriendsforever.com and click on the entry form. Participants will be sent a series of easy activities to complete either via email or text message. Each week during the month of February five lucky winners will be chosen among the participants to receive a case of Dreamfields pasta and a $100 gift card. In addition, the Grand Prize of $1,000 and a case of pasta will be awarded to five entrants who have participated each week of the program. Additionally, Dreamfields will donate $1 for each contest entrant up to $5,000 to the Juvenile Diabetes Research Foundation to go towards their mission to find a cure for diabetes and its complications through the support of research.

"One of the most prevalent myths that comes with a diabetes diagnosis is that you will have to give up many of your favorite foods, like pasta, but it's just not true," said Crowley. "High-fiber/low-digestible carb foods like Dreamfields pasta can be part of a healthful eating plan for people with diabetes and their DFFs."

About Dreamfields Pasta:
Dreamfields puts pasta back on the menu for people with diabetes. With only 5 grams of digestible carbs per serving, 5 grams of fiber per serving, and the wonderful taste of traditional pasta, Dreamfields is sure to be a hit with the whole family. www.dreamfieldsfoods.com.

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