August 05, 2011 08:00 ET

Dreamstime Selects LEWIS PR as Agency of Record

Appointed to Increase US Awareness and Innovation Within the Stock Photography Industry

SAN FRANCISCO, CA--(Marketwire - Aug 5, 2011) - Dreamstime, a leading stock photography community, has engaged global communications agency LEWIS PR to implement a media relations and thought leadership campaign in North America.

The campaign will focus on increasing awareness in the US among target customers, including advertising agencies, design professionals, national and international magazines, online media sites, and film and television production companies. LEWIS will utilize an active, engaged Dreamstime community to drive creative, trend and issues-based news opportunities.

Rich Young, vice president, LEWIS Boston, will lead the program and report to Noelle Federico, CFO/Business Manager, Dreamstime.

"Since 2004, Dreamstime has grown rapidly and is now a worldwide leader in stock photography. Our community is known as the friendliest and our users are very active contributing photos, posting on blogs and sharing tips and ideas. We searched for a communications team that would highlight and elevate our profile as well as drive more new customer growth, using the strong assets we have in place," said Federico. "LEWIS is that team. They bring relevant industry experience, past success, an enthusiastic team and creative ideas that will ignite our communications program. We are thrilled to have them on board."

"We're excited at the opportunity to raise Dreamstime's profile in the ever changing market of online stock photography. There is a strong corporate story to tell, a loyal and engaged community and an intention to take on larger, more established brands," said Young. "It is the type of communications program that every PR professional wants to be involved in. We look forward to helping Dreamstime reach its business and communications goals over a long-term relationship."

Details of the budget are not being disclosed. The campaign commenced in August.

About Dreamstime
Dreamstime is a distinguished leader in stock photography and a major supplier of high quality digital images to the world's largest advertising agencies, and national and international magazines, and film and television production companies. Today, with more than 11.7 million images, Dreamstime is currently the second leading agency in total customers with over 12 million unique visitors monthly to the site and is one of the most popular web sites in the world. The acceleration in numbers overall makes it the fastest growing stock photo agency worldwide. In addition to the current 250,000 free images available, Dreamstime's active gallery is updated by the second with photos from the site's 120,000-plus contributors.

For more information on Dreamstime, please visit:

LEWIS PR is a global communications agency. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with organizations to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has more than 25 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

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