September 28, 2010 17:50 ET

DreamTheme Partners With National Geographic to Deliver BlackBerry Themes and LiveScreens

SAN FRANCISCO, CALIFORNIA--(Marketwire - Sept. 28, 2010) - BlackBerry DEVCON 2010. DreamTheme announced today a collaboration with National Geographic to deliver its inspiring images and sound to Black Berry smartphone users using DreamTheme's premium personalization technology. 

Initial products launching in September include National Geographic classic content such as Animals, Birds, People, Predators and Underwater. Additional themes and applications will be launched monthly bringing other great content to BlackBerry® smartphone users. 

National Geographic content has been featured in the following DreamTheme products:

PrimeThemes – Classic themes for BlackBerry smartphones including over 50 icons, and changeable backgrounds;

DreamTones – Nature Sounds optimized for use as ringtones

LiveScreens – Launched in 2008 to satisfy the demands of discriminating BlackBerry® smartphone users, LiveScreens are full-featured BlackBerry Home Screen replacements with customizable icons, quick launches, drop down menus, hotkeys, animated backgrounds, layouts and more.

Each National Geographic LiveScreen utilizes the 'LiveScreen 6' platform which includes great new user features such as the ability to automatically add 3rd party applications, notifications for BBM™ (BlackBerry® Messenger), support for the BlackBerry® Torch™ smartphone, and ad enablement using BlackBerry® Advertising Services.

The 'LiveScreen 6' platform contains several features that can be leveraged by organizations wishing to promote their brands while generating ancillary revenue opportunities, including post-purchase monetization features such as integrated data feeds, data collection, brand-controlled backgrounds, custom brand icons, drop-down menus, web links, and more.

National Geographic Ventures

National Geographic Ventures (NGV) is a wholly owned, taxable subsidiary of National Geographic Society. NGV, part of the editorial group National Geographic Global Media, includes National Geographic Television production and distribution; National Geographic Television International; Digital Media, including Nationalgeographic.com; and National Geographic Interactive Platforms, including the Mobile, Gaming and Maps business groups. NGV creates and distributes content across multi-platforms and media providing outlets for the hundreds of scientific and expedition-based grants awarded each year. For more information, go to www.nationalgeographic.com.

About DreamTheme

DreamTheme is the leader in personalization content for BlackBerry® smartphones and develops themes, LiveScreens, ringtones, and fun applications in partnership with internationally recognized consumer brands. With millions of product downloads, a cadre of distribution channels including BlackBerry App World™ and tier 1 carrier portals, highly talented creative and technical staff in North American and Europe, DreamTheme is the natural choice for organizations endeavouring to leverage their brands in the BlackBerry® eco-system. For more information, please visit www.DreamTheme.com. DreamTheme is managed by Octave Ventures (www.octave.vc).

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

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